Announcing the deal, Yospace said it will enable dynamic ad serving on Sky Go’s linear channel feeds for the first time, and will help Sky to reproduce the targeting benefits of its Sky AdSmart technology across connected devices.
Yospace said it is able to frame-accurately splice replacement advertisements in a way that means viewers are unable to distinguish replaced content from the underlying stream.
“The enablement of dynamic ad serving in Sky Go Linear, and the ability to extend Sky AdSmart on Sky Go marks a big leap forward for both advertisers and viewers,” said Jamie West, deputy managing director of Sky Media.
“We wanted to provide a seamless viewing experience, but also consider Sky Go viewers’ more personalised relationships with their TV content. With these aspirations in mind, it became clear very quickly that Yospace’s platform was the most innovative and technically robust.”