Tim Cook

Cook pleased with Apple TV+ start, doesn’t think customers want ads

“Apple TV+ is off to a rousing start,” claimed CEO Tim Cook during Apple’s Q1 2020 earnings call. In the company’s first public outing since the service’s launch, the CEO shed some light on Apple’s measurement for the success of Apple TV+. Cook said: “We are primarily measuring our sales on the number of subscribers. […]

Apple TV+ bundling move ‘not part of a broader pattern’

Apple’s decision to bundle its new Apple TV+ service, set to go live tomorrow, with new hardware purchases for one year does not represent a wider strategic move to bundle services with hardware, according to CEO Tim Cook. Speaking on Apple’s fiscal fourth quarter earnings call, Cook said that “we look at each service, and […]

Apple TV use jumps as growing services revenue offsets iPhone decline

Apple’s growing services revenue for the quarter to June, including Apple TV, helped pushed the technology giant’s top line growth into positive territory, offsetting a decline in product sales. Services revenue overall was US$11.455 billion, up from US$10.17 billion for the prior year period. Products revenue fell from US$43.095n billion to US$42.354 billion. iPhone sales […]

Apple aims at ‘majority’ who will take multiple OTT TV services

Apple believes that consumers will take its new TV service as one of a set of multiple OTT TV offerings that the majority of people will sign up for, according to CEO Tim Cook. Speaking on Apple’s fiscal Q2 earnings call, Cook said that there was “a huge move from the cable bundle to over-the-top” […]

Apple: breakdown of the cable bundle to accelerate in 2019

Apple CEO Tim Cook has predicted that the “breakdown of the cable bundle” will take place at a much faster pace this year and said Apple is well placed to help usher in this change in viewing habits. Speaking on Apple’s first quarter earnings call, Cook said that Apple will participate in “a variety of […]

Apple: AR will ‘change the way we use tech forever’

Apple CEO Tim Cook has highlighted the importance of augmented reality, claiming it will “change the way we use technology forever.” Speaking on the company’s fourth quarter earnings call, Cook said that there are already more than 1,000 apps with “powerful AR features” in the App Store today across a range of categories. “We’re already […]

Apple to learn lessons from first originals

Television remains “an area of great interest” for Apple, which aims to learn lessons from its first Apple Music originals, according to CEO Tim Cook. Speaking on the company’s fiscal third quarter earnings call, Cook referred to Apple’s first original content moves when he was asked to give an update on the company’s broad TV […]

Amazon Prime Video to launch on Apple TV

Amazon Prime Video is due to launch on Apple TV “later this year,” Apple CEO Tim Cook announced at the company’s Worldwide Developers Conference (WWDC). Speaking onstage yesterday at the event in San Jose, California, Cook said that Amazon will join the content line-up of its new TV app, which it unveiled in October. The […]

Apple hints at wider content plans

Apple will roll out originals for its Apple Music service throughout the year and has hinted at far wider content plans as the media landscape continues to shift. Speaking on the company’s fiscal first quarter earnings call, CEO Tim Cook said the company is learning a lot about the original content business and is “thinking […]

Apple CEO claims ‘intense interest’ in TV and content

Apple CEO Tim Cook has said that he has an “intense interest” in television and claimed there is “great opportunity” for the company to create and own content. Speaking on the company’s fiscal fourth quarter earnings call, Cook also said that Apple is “open to acquisitions of any size that are of strategic value where […]

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