Tim Cook


Report: Apple digital TV guide in the works

Apple is reportedly working on a digital TV guide that will work on its Apple TV box and other Apple devices. According to a report on tech site Recode, the service will provide universal search across different apps such as Netflix, HBO Now and WatchESPN and offer one-click access to content. Apple reported to be […]

Apple CEO hints at ‘bigger TV plans’

Apple’s introduction of the latest version of Apple TV and its tvOS software last October mark “the foundation” for bigger plans in this space, according to CEO Tim Cook. Speaking on Apple’s fiscal third quarter earnings call, Cook made reference to a TV-related release “this fall” and said the company is “building the foundation for […]

Cable Congress: future of TV is not apps

The future of TV does not lie in apps – as predicted by Apple CEO Tim Cook last year – but instead rests around content, delegates at Cable Congress in Warsaw heard yesterday. Speaking on a panel titled ‘what would it mean if apps really are the future of TV’, Telenet’s vice-president product connectivity and […]

Apple reports best ever quarter for Apple TV sales

Apple reported its “best quarter by far” for Apple TV sales during its fiscal first quarter, as the company posted record quarterly profit of US$18.4 billion. Speaking on the company’s earnings call, Apple CEO Tim Cook said that the number of apps developed for Apple TV was growing rapidly and that today there are “over […]

New Apple TV has ‘huge first day’, says Tim Cook

Apple CEO Tim Cook said that its new, revamped Apple TV had a “huge first day” after it starting taking orders for the device at the start of the week. Speaking on Apple’s fiscal fourth quarter earnings call, Cook said that the company would bring its Apple Music service to the new Apple TV device […]

Apple CEO: TV watching a ‘terrible, broken process’

Apple CEO Tim Cook has described traditional TV viewing as a “terrible, broken process that none of us like” and claimed the new Apple TV will be fundamentally disruptive. Speaking at the WSJDLive conference in California, Cook said that the new Apple TV platform marks “the foundation of the future of TV,” and that television […]

Apple to make ‘dramatic’ TV push, says investor Icahn

Billionaire investor and Apple shareholder, Carl Icahn, said he expects the firm to make a “more dramatic push” into the TV market next year.  In an open letter, addressed to Apple CEO Tim Cook, Icahn said he believes TV’s role in the living room is a “strategically compelling bolt-on to the Apple ecosystem” and predicted […]

Apple TV sales hit 25 million

Apple has now sold 25 million units of its Apple TV streaming set-top box, it revealed while announcing bumper results for its fiscal first quarter of 2015.  Asked specifically for an update on Apple TV during the company’s first quarter earnings call, CEO Tim Cook said the product had had a “solid quarter” but would […]

TV is ‘stuck in the seventies’, says Apple CEO

TV is an area that Apple “continues to look at,” with today’s television experience “stuck back in the seventies,” according to Apple CEO Tim Cook.  Appearing on US talkshow, The Charlie Rose Show, following last week’s announcement of the new Apple Watch, Cook said that though Apple’s existing Apple TV streaming box has grown to […]

Apple TV brings in revenues of US$1 billion

Apple reportedly made US$1 billion (€726 million) in sales for its Apple TV web streaming set-top box in the last year, pushing the product past the “hobby” label it has previously put on the device. According to a Reuters report, Apple CEO Tim Cook told shareholders at Apple’s general meeting on Friday “it’s a little […]