Sunrise UPC


Sunrise revamps executive committee as it completes UPC integration

Liberty Global-backed Swiss service provider Sunrise has revamped its executive committee as it completes the integration with the former UPC Switzerland. The new executive committee will be made up of eight members: André Krause, CEO; Severina Pascu, Deputy CEO and chief consumer officer; Jany Fruytier, chief financial officer; Robert Redeleanu, chief business officer; Elmar Grasser, […]

Sunrise Replay TV adds commercials

TV broadcasters and channels have reached an agreement enabling them to continue offering time-shifted television, or Replay TV in its current form in Switzerland in the future. The agreement allows the channels to use new advertising formats to compensate for the revenue lost if commercials are skipped when viewing Replay TV. Liberty Global-backed service provider […]

Sunrise UPC launches free TV offering following Wilmaa acquisition

Liberty Global-backed Swiss service provider Sunrise UPC is introducing a free TV tier as part of its yallo offering. Yallo is launching yallo Free TV as a free, advertising-funded TV offer that can also be used by customers of other providers. The service comes with basic features and is targeted at those looking for a […]

Sunrise UPC secures CHL through SRG sublicensing deal

Swiss service provider Sunrise UPC’s premium sports offering MySports is to broadcast all Champions Hockey League (CHL) games live this season. The best ice hockey team in Europe is crowned every year as part of this international competition, which also features Swiss teams. The Liberty Global-backed operator acquired the pay-TV rights to the CHL through a […]

Sunrise UPC makes Sunrise its principal brand

Liberty Global-backed Swiss service provider Sunrise UPC is making Sunrise its principal brand and will kick off a major marketing campaign around the transition on May 23. MySports, the sports TV offering of the former UPC, will also see its design revamped. Current UPC customers will continue to receive their existing products and services under […]

UK, Switzerland and Netherlands bright spots for Liberty Global

Liberty Global has praised the strength of Virgin Media O2, Sunrise UPC and VodafoneZiggo as it recorded solid Q1 2022 results. CEO Mike Fries told investors that revenue was flat-to-up in all markets, with strong EBITDA growth in the UK, Switzerland and the Netherlands. This translated to 100,000 aggregate broadband and postpaid mobile subscriber additions […]

Sunrise UPC debuts video recommendation on yallo TV

Liberty Global-backed Swiss service provider Sunrise UPC has introduced a new streaming-like recommendation feature to its yallo TV service. Yallo TV now shows selected TV recommendations as video snippets or short video previews. The company said this was intended to address the preferences of younger TV viewers who are used to these forms of video […]

Sunrise UPC’s yallo launching new broadband and TV service packages

Liberty Global-backed Swiss service provider Sunrise UPC’s low-cost brand yallo is expandings its range with new Home Cable offerings and an enhanced TV service. Originally a low-cost prepaid mobile brand, is expanding its Internet portfolio as a full-service provider: yallo Home Cable S (300 Mbps) and yallo Home Cable M (500 Mbps) are cable Internet […]

Sunrise UPC forms streaming partnership with CH Media

Swiss commercial broadcast group CH Media and Liberty Global-backed service provider Sunrise UPC have forged a joint venture allieance that will see streaming service oneplus become an integral component of the TV offer of Sunrise UPC. The Liberty Glboal-backed operator will in turn acquire a 20% share in CH Media TV AG, CH Media will will […]

Sunrise UPC extends hockey rights deal for MySports

Sunrise UPC, the new combined Swiss operator from the merger of Liberty Global’s local unit and Sunrise, has struck a deal with Swiss hockey’s National League AG to extend its MySports offering’s rights to the sport for another five years from the start of the 2022 season until the end of the 2027 season. This […]