Social media

Snapchat introduces ‘creator shows’ format for short-form content

Gen-z oriented social media company Snap is once again dipping its toe into original programming ahead of VidCon. Partnering with celebrities such as Serena Williams, Arnold Schwarzenegger, and Kevin Hart, along with creators like Emma Chamberlain, Loren Grey, and Rickey Thompson, Creator Shows will last between three and five minutes with eight-10 episodes per season.  […]

DCMS committee calls for regulation of online platforms

A compulsory code of ethics, overseen by an independent regulator, should be brought in to monitor online platforms like Facebook and bring an end to self-regulation, according to a UK parliamentary report. The Digital, Culture, Media and Sport select committee’s damning final report on ‘Disinformation and ‘fake news,’’ published today after an 18-month inquiry, recommended […]

TV holds its own as Spanish media usage evolves

Spaniards are continuing to use the TV as the major device for the consumption of audiovisual content, according to the latest survey of media habits by regulator the CNMC. According to the CNMC’s household survey panel, Spaniards spend average of 3.1 hours viewing content on the TV during the working week and four hours on […]

NAB: social media ‘crucial to future of network TV’

Extending flagship show brands to have a strong presence on social media is central to ensuring the future of broadcast TV, according to NBC Entertainment chairman Bob Greenblatt. Speaking at the NAB Show in Las Vegas, Greenblatt said that social media is key to bringing audiences back to network television in the US, adding that […]

TiVo: 99% of viewers multitask while watching TV

Some 99% of TV viewers admitted to multitasking while watching TV, according to TiVo’s third Annual TiVo Multitasking and Social Media TV Survey. The survey, which polled 806 viewers, found that 53% multitask “every time or almost every time” they watch TV. However, it also said that viewers still focus “primarily or exclusively” on the […]

Two thirds of US adults now use social media

Some 65% of American adults now use social networking services, up from just 7% in 2005, according to the Pew Research Center. The US think tank claims that 90% of young adults aged 18 to 29 use social media, up from 12% in 2005. While people in this age group have “always been the most […]

Social media driving viewers back to linear schedules

TV viewers are starting to “shift back” towards linear TV schedules thanks to social media, in spite of the convenience of video-on-demand services, according to a new study by global media agency Carat. Carat’s consumer research and insight tool, CCS, which surveys 11,000 British consumers, found that 35% of people now “actively plan their evenings […]

One in seven TV viewers get social media recommendations

One in seven TV viewers now get recommendations about what to from social media, with the same proportion of Facebook users “always or often” using the site to discuss the shows they’re watching, according to new research. The YouView census into national television habits for 2014, which was carried out by UK market research firm […]