PwC


PwC: Netflix passed US pay TV use for the first time in 2018

The ‘cord-cutting revolution’ continued in 2018 with Netflix surpassing cable and satellite usage in the US for the first time, according to PwC research. The firm’s ‘A new video world order’ report found that pay TV subscriptions among US consumers fell to 67% in 2018, down from 73% in 2017 and 77% in 2016. By […]

PwC: VR the fastest growing segment of UK media sector

Virtual reality is the fastest growing segment of the UK’s entertainment and media sector and will be worth more than £1.2 billion by 2022, according to PwC predictions. PwC’s latest Global Entertainment & Media Outlook 2018-2022 estimates that the UK virtual reality (VR) market will grow at compound annual growth rate (CAGR) of 34% over […]

PwC: Netflix as popular as pay TV in the US

Netflix uptake is now as strong as pay TV use in the US with 73% of Americans taking each type of subscription offering, according to new research by PwC. The survey found that the proportion of US respondents who subscribe to pay TV has fallen from 79% in 2015 and 76% in 2016 to 73% […]

PwC: internet video revenues to overtake DVD this year

Internet video revenues will overtake physical home video for the first time this year, according to a major new international study by PricewaterhouseCoopers. PwC’s Global Entertainment and Media Outlook 2017-2021 claimed that global internet ad revenues exceeded TV ad revenues for the first time last year – with “major digital tipping-points” occurring or due to […]

PwC: the future of video is mobile first

The future of video is mobile-first, with 70% of 18-24 year-olds now claiming that their phone is the primary place that they view video content, according to new US research. PwC’s ‘Videoquake 4.0: Binge, stream, repeat – how video is changing forever’ report claims that the mobile viewer is “changing content creation and curation” with […]

PwC: Global TV market revenues to reach US$325bn in 2020

The global TV market will be worth US$325 billion in revenues by 2020, according to research by PwC and the Institute of Chartered Accountants in England and Wales (ICAEW). The ‘UK Television in Focus’ report claims that the UK is regarded as a world leader and a significant exporter of ideas, content, and both technical […]

PwC: SVOD spend to rise amid ‘major changes’ in viewing habits

US over-the-top and subscription video-on-demand revenues are set to rise substantially in the next five years amid “major changes for how people watch TV and video,” according to PwC. PwC’s ‘Global entertainment and media outlook 2016-2020: US edition’ claims that SVOD revenue will climb from US$6.4 billion in 2015 to US$10.4 billion in 2020. The 2015-2020 […]

PwC: Cord-cutting reaches 16% in the US

Traditional media “is being tested like never before” according to new research that shows 16% of US consumers surveyed have ditched pay TV this year, and 23% have scaled down their subscription. About a fifth of consumers surveyed in the latest PWC Videoquake 3.0 report added they plan to cut the cord this year in […]

Study reveals kids’ media consumption habits

Kids aged 8-18 spend an average of 15.5 hours a week consuming media content, with the time spent increasing among older kids, according to a US study from PricewaterhouseCoopers. According to PwC’s Consumer Intelligence Series study, which polled 511 kids in the relevant age group, kids spend an average of 15.5 hours consuming media, with […]

Subscription TV in decline as digital makes gains, says PwC

US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services, according to PricewaterhouseCoopers (PwC).  PwC’s Global Entertainment and Media Outlook 2015-2019 report says that US internet advertising is expected to continue to “outperform all other entertainment and media segments”, with double-digit gains […]