Subscription TV in decline as digital makes gains, says PwC

US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services, according to PricewaterhouseCoopers (PwC).  PwC’s Global Entertainment and Media Outlook 2015-2019 report says that US internet advertising is expected to continue to “outperform all other entertainment and media segments”, with double-digit gains […]

OTT revenue to grow by 28.1% per year, says PwC

Revenue generated by over-the-top (OTT) video streaming services is set to grow at an annual rate of 28.1%, according to PricewaterHouseCoopers research. The PwC ‘Global Entertainment and Media Outlook 2014-2018’ report claims that OTT and digital music streaming are two of the fastest growing market sub-segments and that the growth of ‘24/7 access’ and micro-transactions […]

Cord-cutting will have minimum impact, says PwC

Cord-cutting is likely to have a minimum impact on pay TV for the next five years at least, according to PwC. Following its sponsorship of a debate between Columbia Business School and the Virginia Commonwealth University Brandcenter on the question of whether advertisers and the media industry should worry about cord-cutting, PwC came down on […]