Nordic Entertainment Group


Nordic Entertainment sees Viaplay numbers jump, but crisis hits advertising

Nordic Entertainment Group’s (NENT Group) Viaplay streaming service saw an impressive jump of 102,000 subscribers in first quarter, with numbers up 314,000 in the year to March, taking Viaplay’s total base to 1.671 million. The success led the company to set a new subscriber growth target of 400,000 for this year. Elsewhere however, the group […]

Champions League Nordic rights tender to go ahead

Despite the ongoing coronavirus pandemic, Uefa has confirmed that the tender process for the Champions League rights in the Nordics will go ahead as scheduled. The deadline of March 31 for the 2021-24 rights cycle was still upheld, with bidding being managed by Uefa’s rights sales agency Team Marketing. The agency issued separate tenders in […]

Nordic Entertainment Group renews Nordic rights to golf’s Open until 2024

Nordic Entertainment Group (NENT) has extended the exclusive Nordic rights to The Open golf championship until the end of 2024. Every hole from the championship will be shown live on NENT’s Viaplay streaming service and Viasat Golf PayTV channel. Kim Mikkelsen (right), NENT group head of sport said: “We show over 1500 hours of live golf […]

NENT sees local content as key to its Nordic streaming battle with Netflix

Nordic Entertainment Group (NENT) CEO Anders Jensen used his MIPTV keynote to tell delegates that he regards his firm as a streaming company – despite its diverse free TV, PayTV and production operations. “We believe in free and PayTV and invest in it, but streaming is where the consumer is going – so that’s how […]

Nordic Entertainment names pay TV chief as CEO

Nordic Entertainment Group (NENT Group) Norway has appointed its pay TV head Vegard Klubbenes Drogseth as its new CEO, replacing Morten Aass. Aass served as CEO of NENT Group Norway since 2017 and has decided to take on a new role as group-wide advisor on strategic content projects to Anders Jensen, NENT Group president and […]

Turner’s Adult Swim to launch on Viafree this summer

Turner’s Adult Swim brand is due to launch on Nordic Entertainment Group’s Viafree platform on August 1. A branded section of Adults Swim content will be available on Viafree in Norway, Sweden, Denmark and Finland subtitled in each local language. Turner said that hundreds of episodes will be available at launch with new content added […]

Nordic Entertainment secures Formula 1 live rights extension

Nordic Entertainment Group (NENT) has reached an agreement to extend its exclusive media rights to Formula 1 in Denmark, Norway and Sweden until 2021. Under the terms of the agreement, it will offer every practice session, qualifier and race live via a combination of NENT Group’s Viaplay streaming service and its free TV and pay […]

Nordic Entertainment Group launches new corporate branding

Nordic Entertainment Group (NENT Group) has launched new corporate branding that is designed to reflect its ambitions to provide “the best and broadest entertainment experiences in the Nordic region and beyond.” The move comes ahead of NENT Group’s previously announced split from MTG, with each to operate as a separate organisation from 1 July. “The […]

MTG strategy chief to become Nordic Entertainment Group CFO

MTG’s chief strategy officer, Gabriel Catrina, is set to become chief financial officer of Nordic Entertainment Group as MTG prepares to divide its business in two. Catrina will combine the group CFO role with his previously announced position as executive vice president, chief strategy officer and head of M&A for Nordic Entertainment Group, effective July […]

MTG unveils Nordic Entertainment Group management team

Nordic Entertainment Group – the renamed and soon-to-be split-off broadcasting arm of Modern Times Group (MTG) – has named its new management team under CEO Anders Jensen. The new team will be effective as of July 1, following the split between the new MTG, which will focus on eSports and digital video content under current […]