Nordic Entertainment Group (NENT) has extended the exclusive Nordic rights to The Open golf championship until the end of 2024. Every hole from the championship will be shown live on NENT’s Viaplay streaming service and Viasat Golf PayTV channel.
Kim Mikkelsen (right), NENT group head of sport said: “We show over 1500 hours of live golf every year, and now our viewers can look forward to even more world-class coverage from an unrivalled range of tournaments on Viaplay and Viasat Golf. Extending the long-term rights to The Open, which was won by Sweden’s Henrik Stenson in 2016, ensures NENT Group will be the home of golf for years to come and reinforces our position as the Nordic region’s top provider of sports experiences.”
NENT Group holds the Nordic rights to three of the four golf majors – The Open, the US Open and the PGA Championship – along with the Danish rights to the remaining major, the Masters Tournament. NENT Group is also the exclusive Nordic home of the Ladies Professional Golf Association (LPGA) Tour and the European Tour package, which includes the World Golf Championships, the eight Rolex Series competitions and one of the world’s most viewed sporting events – the Ryder Cup.