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Facebook and Nielsen to track TV viewing
Facebook has reportedly partnered with Nielsen to help with digital TV ratings measurement by offering…
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Nielsen adds demographics to Twitter
Nielsen has launched a new service measuring Twitter TV demographics across 250 US channels. The…
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Super Bowl generates 1.8 billion Twitter TV impressions
Sunday’s Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3…
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TV advertising spend up 4.3%
TV advertising represented 57.6% of total global ad spend in Q3 2013 – up 4.3%…
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Nielsen launches Twitter TV ratings
Nielsen has launched its Twitter TV Ratings service, claiming it will be the first to…
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Two in five Americans now use Netflix, says Nielsen
US research and ratings firm Nielsen says that 38% of Americans now “use or subscribe…
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TiVo appoints long-serving Nielsen exec
DVR-maker TiVo has appointed Sheryl Harkins, a 17-year veteran with research firm Nielsen, to its…
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Twitter activity influencing TV viewing
Twitter activity does help drive audience tune-in for TV shows according to a new study…
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Advertisers stick with TV as web spend grows
Television remains the dominant medium for advertising investment, but web spend is growing at a…
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Nielsen launches online TV ratings pilot
US-based rating agency Nielsen has launched a pilot programme that will see measure audiences for TV…