Nielsen
Millennials watch 27% less TV than over 35s
Millennials spend about 27% less time watching traditional TV than people aged over 35, according…
Gracenote launches new entertainment products for converged platforms
Nielsen-owned Gracenote is launching a raft of entertainment data products developed for converged media platforms…
Report: Nielsen in talks to buy Gracenote
Market research company Nielsen is reportedly in advanced talks to buy entertainment metadata firm Gracenote…
Videology integrates Nielsen data
Videology, a provider for converged TV and video advertising, is adding data from Nielsen-owned eXelate….
Nielsen: Two fifths of millennials use TV-connected devices
More than 40% of US millennials use a TV-connected device other than a DVR when…
Netflix UK pay TV threat is ‘overplayed’
Take up of video-on-demand services in the UK is tracking at 20% of the population,…
Videology integrates Nielsen Digital Ad Ratings in Europe
Advertising technology company Videology has integrated Nielsen Digital Ad Ratings (DAR) in Europe, enabling audience…
Nielsen reveals TV usage by income
Lower income US households spend more time watching television and using their connected devices than…
Just 12% of US viewers have switched to digital-only
Half of the US population has bought or rented TVs or movies digitally in the…
Nielsen begins measuring Roku
Audience measurement group Nielsen has begun measuring audience data and demographics on connected TV device…