Nielsen

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Millennials watch 27% less TV than over 35s

Millennials spend about 27% less time watching traditional TV than people aged over 35, according…

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Gracenote launches new entertainment products for converged platforms

Nielsen-owned Gracenote is launching a raft of entertainment data products developed for converged media platforms…

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Report: Nielsen in talks to buy Gracenote

Market research company Nielsen is reportedly in advanced talks to buy entertainment metadata firm Gracenote…

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Videology integrates Nielsen data

Videology, a provider for converged TV and video advertising, is adding data from Nielsen-owned eXelate….

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Nielsen: Two fifths of millennials use TV-connected devices

More than 40% of US millennials use a TV-connected device other than a DVR when…

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Netflix UK pay TV threat is ‘overplayed’

Take up of video-on-demand services in the UK is tracking at 20% of the population,…

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Videology integrates Nielsen Digital Ad Ratings in Europe

Advertising technology company Videology has integrated Nielsen Digital Ad Ratings (DAR) in Europe, enabling audience…

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Nielsen reveals TV usage by income

Lower income US households spend more time watching television and using their connected devices than…

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Just 12% of US viewers have switched to digital-only

Half of the US population has bought or rented TVs or movies digitally in the…

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Nielsen begins measuring Roku

Audience measurement group Nielsen has begun measuring audience data and demographics on connected TV device…