Facebook and Nielsen to track TV viewing

Facebook has reportedly partnered with Nielsen to help with digital TV ratings measurement by offering up user data. 

According to an LA Times report, from autumn the partnership will mean that when a Facebook user accesses a TV show from a phone or tablet, Facebook will scan its databases and send the age and gender of the viewer to Nielsen.

According to the report, the backed is designed to “bring the art of audience measurement into the digital age” and the data will be anonymous and privacy-protected.