MLB continues streaming push with Peacock deal

Major League Baseball has agreed another US broadcast deal to take the sport to streaming with Peacock. The NBCU streamer will be the exclusive home to a newly created baseball game on Sunday mornings. Starting May 8, Peacock will livestream an NBC Sports-produced baseball game for 18 consecutive weeks.  The first match of this deal, […]

Apple enters into live sports with Friday Night Baseball deal

Apple has acquired its first sports rights for its streaming service Apple TV+. The streamer has picked up a package of Major League Baseball (MLB) rights in nine territories. These cover the MLB’s core markets of Canada and the US, along with Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea and the UK. Apple said […]

Apple reportedly in talks to broadcast MLB matches

Apple is reportedly in talks with the MLB to broadcast the US baseball league’s midweek games.  According to a report from The New York Post, the MLB has been seeking alternative TV deals in the wake of a major ESPN partnership which dropped a large number of midweek games. ESPN recently relinquished its rights to regular […]

Sports: Serie A to discuss media rights business sale; Baseball return sets records for ESPN; Ligue 1 channel reportedly to get Facebook distribution; RTÉ Sport teams with LOI for OTT platform

The clubs from Italy’s Serie A are reportedly set to meet this week to discuss investor bids for the league’s media business. According to Reuters, representatives from the 20 clubs will meet on July 30 to discuss a number of proposals that were invited last week. The league had asked investors to submit bids to […]

Sports bodies call on US to keep Saudi Arabia on piracy priority list

FIFA, the International Olympic Committee (IOC), UEFA and a range of US sports bodies have called on the US government to keep Saudi Arabia on its priority watchlist on the eve of a review into the Kingdom’s piracy activities.  The United States Trade Representative (USTR) office is currently holding public hearings in its annual review […]

Deltatre hits home run with hire of MLB’s Johnson

Sports and entertainment media tech vendor has hired James Johnson as its VP of Americas business development in the LIVE Division. Johnson will be responsible for the continued growth of Deltatre’s services across the US, Canada and Latin America. Working primarily in Deltatre’s New York office, Johnson will report to Stefan Eric Wildemann. The exec […]

MLB.TV launches on Amazon Prime Channels

Baseball streaming service MLB.TV has launched on Amazon Prime Video channels in the US, allowing users to watch regular season out-of-market baseball games live and on-demand. Prime members streaming MLB.TV on Fire TV devices will also have access to Prime Video’s X-Ray feature, which gives fans access to live in-game stats, team and player details and play-by-play […]

US MLB reportedly mulling transfer of streaming rights to teams

The US’s Major League Baseball (MLB) is leaning towards transferring domestic US streaming rights to individual teams, potentially leading to a march away from pay TV for US baseball towards a streaming-focused future, according to the New York Post. According to the paper, citing unnamed sources close to the talks, the MLB, under pressure from […]

YouTube and MLB expand partnership

YouTube and Major League Baseball (MLB) have expanded their partnership with MLB Network joining the YouTube TV channel line-up in the US for the first time. As part of the agreement, YouTube TV subscribers will also soon be able to add streaming service for an additional fee. YouTube TV’s expanded baseball coverage comes as […]

MLB gives access to YouTubers in ‘multi-faceted’ deal

YouTube and Major League Baseball (MLB) have agreed a “multi-faceted” sponsorship deal that will give YouTube content creators behind-the-scenes access to the 2017 World Series. The agreement establishes YouTube TV as the presenting sponsor of the championship series, and will see it promote its new over-the-top TV offering as an alternative to cable for accessing […]