Subscription stacking the norm in Sweden as SVOD saturation sets in

The streaming market is reaching a saturation point in Sweden, but a new wave of players could reignite interest, claims a new report. According to new figures from Mediavision, 54% of all households in the Scandinavian country now subscribe to at least one SVOD service, but growth has drastically decreased. While the end of 2018 […]

10 million streaming subscriptions in the Nordics

SVOD subscriptions in the Nordics have reached 10 million, a new report has found. According to an analysis of the Nordic TV and video market from London-based digital marketing agency Mediavision, there are approximately 10 million streaming subscriptions spread across 5.8 million Nordic homes. This growth is attributed to households ‘stacking’ subscriptions and packaging deals. […]

Mediavision: 48% of Nordic homes use SVOD

Almost half of all Nordic households now subscribe to at least one subscription video-on-demand service, according to Stockholm-based business development consultants Mediavision. The report claims that today 5.3 million Nordic homes, some 48% of the region’s total, now take an SVOD service, an increase of 850,000 new SVOD households compared to the same time last […]