Mediavision


HBO bounces back in Nordics with Max launch

The launch of HBO Max has enabled the WarnerMedia-owned streamer to bounce back in the Nordic market to once again occupy the number three slot, according to Swedish research and consultancy outfit Mediavision. HBO Nordic was replaced by HBO Max in the Nordic countries at the end of October. Mediavision said that the launch had […]

Subscription stacking leads to 350,000 adds in Sweden SVOD market

The Swedish streaming market has added 350,000 subscribers over the past 12 months. According to Mediavision, the growth comes in spite of the number of subscribing households being largely unchanged. As such, the additional subscriptions come from households who already have at least one subscription and are continuing to stack services. The largest contributor to […]

Strong digital growth in Nordics for H1

The Nordic media market has experienced strong digital growth for the first half of the year. According to Mediavision, 75% of households – close to nine million – now subscribe to a digital media service, be it audio, text or video.  Of that total, video is the biggest category, with more than 6.5 million digital […]

Piracy still high in Nordics

New figures have shown that piracy still continues to be a major problem facing content rights holders in the Nordics. According to new figures from Mediavision, even though the supply of legal online video services has increased, piracy is still high. The report states that 14% of all people aged 15-74 in the region have […]

Streaming records for Sweden

The Swedish streaming market set new records in 2020. According to Mediavision, the covid-19 pandemic has had “substantial effects” on the state of the streaming market in the Nordic country and that it has “accelerated the digital transformation.” Sweden controversially did not follow the rest of the world in enforcing strict stay-at-home orders in an […]

Nordics a booming market for SVOD operators with three million subs added in 2020

The Nordic market has added close to three million additional SVOD subscriptions over the past year, taking the total to almost 14 million. According to Medavision, the region has seen substantial growth in recent years, resulting in a total market size of 13.6 million subscriptions. This increase, the researcher says, is due to a growth […]

Netflix drops subs in increasingly competitive Sweden

Despite adding an extra 2.2 million subscribers globally in the most recent quarter, Netflix has actually lost users in Sweden for the first time in almost a decade. According to Mediavision, the streaming giant shed approximately 110,000 subscribers in the Nordic country year-over-year – the first time it has lost customers since launching in the […]

Stability for Sweden as media spend approaches pre-pandemic levels

Household spend on media services and products in Sweden appear to be returning to pre-pandemic levels. According to a new report from Mediavision, household spend on media services should stabilise in Q3 following a Q2 in which online video service spend saw record levels. The report said that Q3 average household spend is around SEK1400 […]

Sweden sets record for streaming in ‘completely digital TV market’

Sweden set a new record for streaming in Q2. According to Mediavision, the number of people watching video streaming services in the country was at an all-time high with 66% of all people in the country aged 15-74 consuming streaming content daily. There was a year-over-year increase of 10% when compared to the same period […]

Nordic households spending €149 per month on media

Nordic households are spending an average of €149 per month on media services. According to a new study from Mediavision, Nordic households spent on average €149 on media and access (broadband and mobile telephony) per month during spring 2020. Norway has the highest total spend by far, driven by high access spend while Denmark has […]