Credential sharing in the Nordics: three million using SVOD without paying

As many as three million SVOD subscriptions in the Nordics are currently accessed using another household’s subscription, according to local research outfit Mediavision According to Mediavision’s latest analysis of the Nordic TV and streaming market, some three million SVOD subscriptions in the Nordics are currently borrowed from another household, without payment. For subscriptions for the […]

Danish paid streaming subs pass four million milestone

Danish households’ appetite for video streaming continues to grow. The number of paid streaming video subscriptions in Denmark now exceeds four million, with more than half a million new subscriptions added in the past 12 months, according to Swedish research outfit Mediavision. According to Mediavision’s latest analysis of the Danish TV and streaming market, household […]

Nordic SVOD subscribers ready for ad-supported offerings

Over half of Nordic SVOD subscribers would be willing to convert to cheaper options with advertising if the choice is available, according to Nordic research outfit Mediavision. Of the approximately 17 million SVOD subscriptions on the Nordic market, distributed over slightly more than seven million households, Mediavision found that a little more four million of […]

Disney+ approaches 2 million Nordic subs

After 24 months, Disney+ has amassed almost 2 million subscribers in the Nordics, a new report has found. According to Mediavision, the streamer which launched on September 15 2020 in the region has attracted more than 1.7 million subscribing households and has established itself with a strong position within the kids and family segment. Sweden […]

Swedes still spending on SVOD despite cost-of-living crunch

Swedish households are showing no signs of losing their appetite for streaming services despite the cost of living crisis, according to research outfit Mediavision. Mediavision said its latest analysis showed that the Swedish SVOD market is growing according to trend, with Q2 proving to be a record quarter for the paid streaming market. The household […]

Piracy on the rise in the Nordics

Despite the ease of finding available video content on free and subscription streaming services, piracy is still a concern across the Nordic region, a new report claims. According to a new report from Mediavision, the number of pirates actually has increased in the past 12 months across Denmark, Finland, Norway and Sweden. The report found […]

Swedish SVOD growth flatlining, says Mediavision

The Swedish SVOD market has “reached maturity”, with negligible growth in subscriber numbers and diminishing evidence of ‘stacking’ of multiple services by consumers, according to a study by local research outfit Mediavision. According to Mediavision, some 60% of Swedish households subscribed to one paid video streaming service at the end of the first quarter, with […]

Swedish SVOD growth dominated by subscription stacking in record revenue year

Swedish standalone SVOD revenues hit a new record in 2021, but the market appears to be hitting a saturation point in terms of SVOD household numbers. A new report from Mediavision shows that SVOD services performed very well in 2021, hitting a record of SEK5 billion. However, this primarily stems from households signing up to […]

HBO bounces back in Nordics with Max launch

The launch of HBO Max has enabled the WarnerMedia-owned streamer to bounce back in the Nordic market to once again occupy the number three slot, according to Swedish research and consultancy outfit Mediavision. HBO Nordic was replaced by HBO Max in the Nordic countries at the end of October. Mediavision said that the launch had […]

Subscription stacking leads to 350,000 adds in Sweden SVOD market

The Swedish streaming market has added 350,000 subscribers over the past 12 months. According to Mediavision, the growth comes in spite of the number of subscribing households being largely unchanged. As such, the additional subscriptions come from households who already have at least one subscription and are continuing to stack services. The largest contributor to […]

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