Hotstar


Netflix launches ultra-low-cost promotion in India

Netflix has launched an ultra-cheap one month trial for new customers in India.  As part of a promotional offer, select new customers will be able to use the streamer for INR5 (€0.06) for their first month. Following this trial, the users will then be able to select from the INR199 (€2.55) mobile plan, the INR499 […]

Hotstar surpasses 400 million app downloads

Disney-owned Indian streamer Hotstar has hit its latest milestone of 400 million app downloads.  The company said that it had registered double the installs and three times the growth in consumption year-over-year, making it one of the most downloaded apps in India. This is underlined by Hotstar saying it registered 555 installs per minute in […]

Hotstar sets global concurrent users streaming record

Indian streaming video service Hotstar has set a new world record for online streaming with 8.26 million concurrent viewers, according to the company’s CDN provider Akamai. On May 22 Hotstar streamed the first qualifier match of this season’s Vivo Indian Premier league cricket between Sunrisers Hyderabad and Chennai Super Kings, with 8.26 million peak concurrent […]

21st Century Fox to up investment in Indian streaming service Hotstar

Twenty-First Century Fox has announced plans to up its investment in its Indian streaming service Hotstar after seeing strong reach and an increase in viewers for IPL cricket. Speaking on 21st Century Fox’s third quarter earnings call last week, CEO James Murdoch said that the company’s Star India subsidiary will invest about US$50 million in […]

Netflix ‘far behind’ in the Indian OTT market

Netflix is “far behind” other players in the Indian over-the-top video market, ranking fifth in terms of user numbers behind local and international rivals, according to new research. Hong Kong-headquartered analysis firm Counterpoint said that local providers Hotstar and Voot ranked first and second respectively in the Indian market, followed by Amazon Instant Video in […]

Going OTT is an ‘option’ for Fox, says Murdoch

Direct-to-consumer streaming is an “option” for 21st Century Fox in the US market, and the company has the expertise to launch such an offering, according to CEO James Murdoch. Speaking to analysts after Fox announced its latest quarterly figures. Murdoch said that Fox was focused primarily on developing its authenticated streaming service in partnership with […]