Emarketer


eMarketer: half of UK internet users to play online games in 2019

By 2019 half of all UK internet users will be playing online games at least once a month, according to research firm eMarketer. The company’s first UK online gaming forecast predicts that 48.6% of internet users in 2017, equating to 26.4 million people, will play online games in 2017. This includes mobile, social and online […]

Snapchat ad revenues to reach nearly US$1bn next year

Snapchat is due to see “explosive growth” in ad revenues, with the messaging service set to make US$935.5 million next year, according to eMarketer predictions. The research firm claims that Snapchat’s worldwide ad revenues will climb 155% year-on-year in 2017 from US$366.7 million this year, and will grow by a further 88.2% in 2018 to […]

eMarketer: 2.85bn people to stream Rio Olympics

Some 2.85 billion people worldwide are expected to stream the Rio Olympics, a 1.5 times increase on the 2012 London Games, according to eMarketer estimates. The research firm predicts that in the UK 160 million people will stream this summer’s Olympics, while in the US the figure will be 320 million – roughly twice the […]

eMarketer: US digital video ads set for double-digit annual growth

US digital video ad spend will grow by double-digits annually through 2020, as TV spend increases “modestly”, according to eMarketer. The research firm predicts that digital video ad spend in the US will increase by 28.5% year-on-year in 2016 to reach US$9.84 billion (€8.68 billion). It will then grow by a further 19.2%, 14.2% and […]

eMarketer: 63% of UK population regularly watches web video

More than three-fifths of the UK population now consume online video on a regular basis, according to eMarketer. The research firm said that the number of people in the UK who watch streamed or downloaded digital video content via any device – at least once a month – this year stands at 41.3 million, or […]

UK mobile ad spend to overtake TV this year

Mobile ad spend in the UK is expected to rise by 35% this year, overtaking TV advertising spend for the first time, according to eMarketer. The research firm predicted that mobile ad spend will grow to £4.58 billion in 2016, accounting for 27.0% of UK total media ad spend. By comparison, TV spend is tipped […]

eMarketer: US digital ad spend to surpass TV next year

Total digital ad spend in the US will surpass TV spend for the first time next year, marking a “major milestone” for the industry, according to eMarketer. The research firm said that US TV ad spend will climb to US$72.01 billion in 2017, representing 35.8% of total media ad spend. However, total digital ad spend […]

Half of UK population to use Facebook this year

This year an estimated 50.5% of UK residents – some 33.2 million users – will log on to Facebook at least once a month, according to eMarketer. The research firm said this is up from 49.5% in 2015, with the proportion of UK Facebook users to rise slightly to 52% of the population by 2020. […]

US pay TV subs to drop below 100m as cord cutting ‘accelerates’

The number of US households that subscribe to cable and satellite TV will drop below 100 million next year as the rate of ‘cord cutting’ jumps 12.5% year-on-year, according to eMarketer. In its first forecast for the pay TV market, the research firm said that this year there will be 4.9 million US households that […]

UK mobile ad spend to overtake TV next year

UK mobile advertising spend will overtake television ad spend in 2016 after showing “significant growth in recent years”, according to eMarketer. The research firm claims that TV’s share of UK total media ad spending will fall to 24.8% in 2016 as mobile increases its portion to 25.5%. “Mobile ad spending has shown significant growth in […]