Emarketer


Three quarters of UK web users tune into digital video

Three quarters of UK internet users will watch digital video content, via any device, at least once per month during 2015, with long-form content proving most popular, according to eMarketer. The research firm claims that 74.9% of internet users and 59.0% of the total population will watch video monthly this year, up from 73.5% of […]

Tablet user numbers to top one billion in 2015, says eMarketer

More than 1 billion people, nearly 15% of the world’s population, will use a tablet computer in 2015, according to new stats from eMarketer.  The research firm predicted that this year there will be 1.06 billion tablet users, more than double the figure recorded three years ago, with growth set to continue in the coming […]

Digital media will surpass TV viewing time in 2013

Time spent on digital media will surpass TV viewing this year among US adults, according to research by eMarketer. The average person will spend five hours and nine minutes online per day using digital media or non-voice mobile activities in 2013, eMarketer estimated, compared to four hours and 31 minutes watching television. “Daily TV time […]

TV streaming to hit tipping point

The number US web users who watch TV shows online via any device will reach a “critical tipping point” next year, surpassing 50% of the country’s web users, according to new stats. Emarketer’s new report, called ‘Digital TV and Movie Streaming: A Rising Tide of Devices, Content and Viewing’ predicts that the number of US […]