Eastern Europe


OTT market in Eastern Europe set to triple by 2025

The Eastern European OTT market is set to triple by 2025, claims a new report. According to new figures from Digital TV Research, OTT TV episode and movie revenues for 22 Eastern European countries will reach US$3.58 billion in 2025. This figure is up by nearly triple 2019’s total of US$1.41 billion. Russia and Poland […]

Eastern Europe OTT revenues to triple by 2023

Over-the-top revenues from TV episodes and movies in Easter Europe will more than triple from US$1.01 billion in 2017 to US$3.51 billion in 2023, according to Digital TV Research estimates. The research firm said that subscription video-on-demand was the region’s largest OTT revenue source in 2017 accounting for US$515 million or 51% of total OTT […]

Digital pay TV numbers in Eastern Europe to grow 27% by 2023

The number of digital pay TV subscribers in Eastern Europe will grow by 27% between 2017 and 2023, according to Digital TV Research. The new study claims that digital pay TV subscriber numbers in the region will grow from 61.57 million in 2017 to 78.08 million in 2023 – with Russia to account for half […]

Netflix having significant impact in CEE, says IHS Markit

Netflix is having a significant impact on subscription TV in Central and Eastern Europe, even if its penetration lags far behind markets in Western Europe, according to Andrey Popov, home entertainment analyst at IHS Markit. Despite a widespread perception that Netflix is having a negligible impact in CEE because it has not localised its service […]

Digital TV CEE: Netflix unlikely to progress in CEE

Netflix is unlikely to make significant headway in most markets in central and Eastern Europe without making significant and probably uneconomic investments in local content, according to a line-up of speakers at the Digital TV CEE conference in Budapest. Despite the global SVOD player’s decision to localise its service in Poland, there is still a […]

Mixed prospects for CEE pay TV

Almost a third the big pay TV operators in central and eastern Europe will shed subscribers in the next five years with a wider economic slowdown in the region hampering their prospects. The forecast comes from Digital TV Research, which noted low subs fees and consumers switching from pay TV to DTT will impact many […]

Eastern Europe ‘wakes up’ to OTT

A leading media analyst has said that eastern Europe has ‘woken up’ to OTT and revenues from such services will rocket. Digital TV Research forecasts OTT revenues will rise from the US$454 million recorded last year to almost US$2 billion by 2021. It says there will be 19.7 millionSVOD subscribers by 2021, up from 3.4 […]

CEE pay TV growth levelling off, but still significant

Pay TV revenues in central and eastern Europe are continuing to grow but at a much lower rate than in previous years, according to Digital TV Research. The research outfit said that pay TV revenues in the region will grow by 9.9% between 2015 and 2021 to reach US$5.97 billion (€5.24 billion) – a rate […]

HBO revamps CEE channels, launches third channel

The European division of HBO is refreshing its channels line-up in the Central and Eastern Europe region, rebranding HBO Comedy and launching HBO2 in several countries in the region for the first time. A three-strong line up of linear channels will comprise HBO, HBO2 and HBO3. The core HBO service will carry the latest premium […]

SVoD services set to storm Europe

One in five European homes will take a subscription video-on-demand service by 2020, with Western Europe leading the way in terms of SVOD homes, according to new research. Digital TV Research says that by end-2014, there will be 18 million households in Europe taking an SVOD service, 6.4% of all TV homes in the region. […]