Cord cutting

US pay-TV ARPU dropped 10% in two years

US standalone pay-TV ARPU is in an ongoing period of decline, says new research. According to the report 360 View: Entertainment Services in the US from Pars Associates, ARPU from pay-TV in the country declined by 10% from 2016 to 2018.  Average household monthly spend on pay-TV dropped from US$84 (€76) to US$76 (€69). The […]

All-time high US cord cutting ‘freaking ugly’, claims MoffettNathanson

Cord cutting in the US is expected to reach an all-time high of 5.5% in Q2. According to equity research company MoffettNathanson, the figure is predicted to be reached once all Q2 reports are rendered.  AT&T, Comcast and Charter Communications, three major US telcos that have already released their quarterly results, have lost a combined […]

European cord-cutting ‘overstated’

Cord-cutting may be ubiquitous in headlines, but the reality is not quite so cut-and-dried, claims a new report. According to the European Audiovisual Observatory, cord-cutting primarily depends on local market conditions. One of the major findings of the report is that cord-cutting is not taking place right across the board in Europe and is very […]

GfK MRI: ‘Vast majority’ of US viewers not ready to cut the cord

The “vast majority of US consumers” are still not ready to give up on pay TV, despite an increase in cord cutting and cord shaving, according to GfK MRI. The research firm’s New Cord Evolution study claims that 71% of all US consumers have cable, satellite, or telco TV services and say they have no […]

US pay TV subscriber losses mount

The top 10 US pay TV providers recorded a total net loss of over 358,000 subscribers in the second quarter, with gains for OTT TV options DirecTV Now and Sling TV only partially offsetting losses from their parent companies and the cable operators, according to Informitv’s latest Multiscreen Index. According to the latest edition of […]

Apple boss predicts cord cutting acceleration as it preps TV projects

Cord cutting will accelerate at a “much faster rate than is widely though,” predicted Apple CEO Tim Cook on the company’s latest earnings call, with Apple positioning itself to take advantage of these market changes. Responding to a question about the company’s original content strategy, the Apple boss said he feels “really good about what […]

eMarketer: cord-cutting in US accelerating despite pay TV-OTT partnerships

Cord-cutting in the US will grow by a third this year compared with the figure for 2017, with 33 million consumers un-subscribing from their pay TV services, according to eMarketer. According to the research outfit, cord-cutting is continuing to outpace projections despite pay TV operators forging partnerships with OTT TV players such as Netflix. The […]

Survey: Millennials and Generation X driving accelerating cord-cutting in US

The Millennial and Generation X cohorts are driving cord-cutting in the US, with pricing, being forced to pay for channels they don’t watch, multiple fees and hidden charges and discounting for new customers being the prime reasons for dropping pay TV, according to a study by CG42. Among Millennials, 52% have considered cutting the cord […]

Cord-cutting now taking toll outside US – IHS Markit

Cord-cutting began to take a more significant toll on pay TV outside the US last year, with pay TV numbers declining in 13 other markets, according to data from IHS Markit. According to the research outfit, pay TV customers cancelled their subscriptions in favour of online alternatives in greater numbers in Brazil, Mexico, Hong Kong, […]

eMarketer: US TV ad spend to continue to fall

The acceleration of ‘cord cutting’ and rise of over-the-top (OTT) viewing will see TV advertising spend drop 0.5% in the US this year to US$69.87 billion – with this expected to sink further in the coming years. This is according to new eMarketer research, which claims that TV’s share of total US media expenditure will drop […]

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