Cord cutting


US cord cutting accelerates, with cord shavers looking to exit

Almost a third of US TV households no longer have a traditional pay TV subscription, according to Roku’s latest annual Cord Cutting study, while a further quarter of homes identified as ‘cord shavers’ and have cut back their pay TV spend. The study found that approximately 32% of households do not have a pay TV […]

A quarter of US vMVPD subscribers still also pay for legacy TV services

While the growth of cord-cutting vMVPD services is set to continue into the future, a new report indicates that many users are not yet ready to fully give up their cable subscriptions – but could be soon. According to new research from TDG, a division of Screen Engine/ASI, nearly a quarter (23.1%) of vMVPD subscribers […]

Roku CEO: Half of US homes will cut cord in “streaming decade” 

Half of US households will be cord-cutters or cord-nevers by 2024, predicts Roku CEO Anthony Wood.  Writing in his Q4 2019 investor’s letter, Wood wrote: “Millions of consumers, the biggest names in media, leading advertisers and global TV brands are embracing streaming. Moreover, new services and the growing investment in original programming that is exclusive […]

Cord-cutting hits Europe as global pay TV numbers slide

Cord-cutting has begun to hit Europe, with the EMEA region contributing losses of 660,000 pay TV subscribers to an overall global decline of over two million in Q3 2019, according to the latest Multiscreen Index for Informitv. According to the report, pay TV services providers globally lost 2.09 million subscribers in the quarter. While the […]

US pay-TV ARPU dropped 10% in two years

US standalone pay-TV ARPU is in an ongoing period of decline, says new research. According to the report 360 View: Entertainment Services in the US from Pars Associates, ARPU from pay-TV in the country declined by 10% from 2016 to 2018.  Average household monthly spend on pay-TV dropped from US$84 (€76) to US$76 (€69). The […]

All-time high US cord cutting ‘freaking ugly’, claims MoffettNathanson

Cord cutting in the US is expected to reach an all-time high of 5.5% in Q2. According to equity research company MoffettNathanson, the figure is predicted to be reached once all Q2 reports are rendered.  AT&T, Comcast and Charter Communications, three major US telcos that have already released their quarterly results, have lost a combined […]

European cord-cutting ‘overstated’

Cord-cutting may be ubiquitous in headlines, but the reality is not quite so cut-and-dried, claims a new report. According to the European Audiovisual Observatory, cord-cutting primarily depends on local market conditions. One of the major findings of the report is that cord-cutting is not taking place right across the board in Europe and is very […]

GfK MRI: ‘Vast majority’ of US viewers not ready to cut the cord

The “vast majority of US consumers” are still not ready to give up on pay TV, despite an increase in cord cutting and cord shaving, according to GfK MRI. The research firm’s New Cord Evolution study claims that 71% of all US consumers have cable, satellite, or telco TV services and say they have no […]

US pay TV subscriber losses mount

The top 10 US pay TV providers recorded a total net loss of over 358,000 subscribers in the second quarter, with gains for OTT TV options DirecTV Now and Sling TV only partially offsetting losses from their parent companies and the cable operators, according to Informitv’s latest Multiscreen Index. According to the latest edition of […]

Apple boss predicts cord cutting acceleration as it preps TV projects

Cord cutting will accelerate at a “much faster rate than is widely though,” predicted Apple CEO Tim Cook on the company’s latest earnings call, with Apple positioning itself to take advantage of these market changes. Responding to a question about the company’s original content strategy, the Apple boss said he feels “really good about what […]

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