Cord cutting

GfK MRI: ‘Vast majority’ of US viewers not ready to cut the cord

The “vast majority of US consumers” are still not ready to give up on pay TV, despite an increase in cord cutting and cord shaving, according to GfK MRI. The research firm’s New Cord Evolution study claims that 71% of all US consumers have cable, satellite, or telco TV services and say they have no […]

US pay TV subscriber losses mount

The top 10 US pay TV providers recorded a total net loss of over 358,000 subscribers in the second quarter, with gains for OTT TV options DirecTV Now and Sling TV only partially offsetting losses from their parent companies and the cable operators, according to Informitv’s latest Multiscreen Index. According to the latest edition of […]

Apple boss predicts cord cutting acceleration as it preps TV projects

Cord cutting will accelerate at a “much faster rate than is widely though,” predicted Apple CEO Tim Cook on the company’s latest earnings call, with Apple positioning itself to take advantage of these market changes. Responding to a question about the company’s original content strategy, the Apple boss said he feels “really good about what […]

eMarketer: cord-cutting in US accelerating despite pay TV-OTT partnerships

Cord-cutting in the US will grow by a third this year compared with the figure for 2017, with 33 million consumers un-subscribing from their pay TV services, according to eMarketer. According to the research outfit, cord-cutting is continuing to outpace projections despite pay TV operators forging partnerships with OTT TV players such as Netflix. The […]

Survey: Millennials and Generation X driving accelerating cord-cutting in US

The Millennial and Generation X cohorts are driving cord-cutting in the US, with pricing, being forced to pay for channels they don’t watch, multiple fees and hidden charges and discounting for new customers being the prime reasons for dropping pay TV, according to a study by CG42. Among Millennials, 52% have considered cutting the cord […]

Cord-cutting now taking toll outside US – IHS Markit

Cord-cutting began to take a more significant toll on pay TV outside the US last year, with pay TV numbers declining in 13 other markets, according to data from IHS Markit. According to the research outfit, pay TV customers cancelled their subscriptions in favour of online alternatives in greater numbers in Brazil, Mexico, Hong Kong, […]

eMarketer: US TV ad spend to continue to fall

The acceleration of ‘cord cutting’ and rise of over-the-top (OTT) viewing will see TV advertising spend drop 0.5% in the US this year to US$69.87 billion – with this expected to sink further in the coming years. This is according to new eMarketer research, which claims that TV’s share of total US media expenditure will drop […]

Liberty Global’s Fries: OTT and cord-cutting not a threat in Europe

OTT TV and cord-cutting is not a significant threat to network-based pay TV operators in Europe, in contrast with the US market, according to Liberty Global president and CEO Mike Fries. Speaking at Citi’s 2018 Global TMT West conference, Fries said that “Europe is not the US”, being still a “local market” with local national […]

HBO tops pay list as US subscribers become more selective

HBO is the channel consumers in the US and Canada are willing to pay the most for, and 80% of consumers only want to pay for the channels they actually watch, according to TV technology outfit TiVo’s Q2 2017 Video Trends Report. According to the report, HBO tops the ranking of prices that consumers are […]

SNL Kagan: US pay TV subscriber numbers fall by 800,000 in Q1

US pay TV subscriber numbers declined by 802,000 in Q1, a traditionally strong three-month period for the industry, according to new research. SNL Kagan’s First Quarter US Multichannel Subscriber report estimated that the total traditional multichannel subscriptions fell to 97 million in Q1. It attributed the decline to the impact of new streaming options “rather […]

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