One third of US consumers with a cable subscription plan to cancel their service this year, according to a survey by digital marketing agency AdTaxi. According to the outfit’s annual Consumer Streaming Trends and Super Bowl Viewership survey, 40% of Americans still pay for a cable service, down from 50% three years ago, but 64% […]
Cord-cutters in the US are spending an average US$85 per month on alternatives to pay TV. According to Parks Associates’ latest report into cord-cutters and cord-nevers, the former group is spending roughly US$30 less per month than what they were paying for traditional pay TV services. But while there are similarities between the consumption habits […]
Over 18 million Americans cut the cord between 2014-2020, new research has found. According to Parks Associates, the US pay TV industry lost millions of subscribers during the period while the broadband market has simultaneously accelerated. In 2020 alone, over The report notes that the Covid-19 pandemic acted as an accelerant for change, with vMVPD […]
The total number of pay TV subscribers in Western Europe is set to fall to 103 million by 2026. According to Digital TV Research, the market will lose 4 million subscribers as households continue to cut the cord in favour of streaming services. Reflecting an increasing reliance on high-speed broadband, IPTV will be the leading […]
The increasing focus on OTT video services in Singapore will pull down overall pay TV revenues in Singapore, claims a new report. According to new figures from GlobalData, the overall pay TV service revenue in the Southeast Asian country will drop by 1.45% between 2020-2025 in spite of solid growth for OTT services. The report […]
The Asia Pacific region is set to reach 630 million pay TV subscribers by 2026. The estimate from Digital TV Research would see the region’s subscriber total experience a modest increase from its 2020 total of 609 million. The region is dominated by two major countries: India and China, which will have nearly 500 million […]
The Australian pay TV market is set for steady decline in the coming years. According to GlobalData, the total pay TV services revenue in the country will drop from US$2.4 billion in 2020 to US$2.1 billion in 2025, representing a CAGR of -2.6%. The report says that this decline will come as a result of […]
The number of pay TV subscribers in North America will continue to drop, but subscriber losses will slow in the coming years. According to Digital TV Research, the number of pay TV subscribers in Canada and the US will fall by 43 million from 116 million in the peak year of 2010 to 74 million […]
Pay TV providers have a narrow window to make the shift to become aggregators of OTT apps rather than traditional pay TV packages before accelerating cord-cutting outside the US undermines their business model, according to a report by DTVE sister research outfit Omdia. “Timing is everything, because cord-cutting is now spreading beyond the US and […]
Almost a third of US TV households no longer have a traditional pay TV subscription, according to Roku’s latest annual Cord Cutting study, while a further quarter of homes identified as ‘cord shavers’ and have cut back their pay TV spend. The study found that approximately 32% of households do not have a pay TV […]
