Cord cutting

One third of US consumers ‘planning to cancel cable’ this year

One third of US consumers with a cable subscription plan to cancel their service this year, according to a survey by digital marketing agency AdTaxi. According to the outfit’s annual Consumer Streaming Trends and Super Bowl Viewership survey, 40% of Americans still pay for a cable service, down from 50% three years ago, but 64% […]

Cord-cutters spending US$85 per month on streaming in US

Cord-cutters in the US are spending an average US$85 per month on alternatives to pay TV. According to Parks Associates’ latest report into cord-cutters and cord-nevers, the former group is spending roughly US$30 less per month than what they were paying for traditional pay TV services. But while there are similarities between the consumption habits […]

18 million Americans cut cord

Over 18 million Americans cut the cord between 2014-2020, new research has found. According to Parks Associates, the US pay TV industry lost millions of subscribers during the period while the broadband market has simultaneously accelerated. In 2020 alone, over  The report notes that the Covid-19 pandemic acted as an accelerant for change, with vMVPD […]

Western Europe pay TV subs to drop by 4 million

The total number of pay TV subscribers in Western Europe is set to fall to 103 million by 2026. According to Digital TV Research, the market will lose 4 million subscribers as households continue to cut the cord in favour of streaming services.  Reflecting an increasing reliance on high-speed broadband, IPTV will be the leading […]

OTT growth behind pay TV revenue decline in Singapore

The increasing focus on OTT video services in Singapore will pull down overall pay TV revenues in Singapore, claims a new report. According to new figures from GlobalData, the overall pay TV service revenue in the Southeast Asian country will drop by 1.45% between 2020-2025 in spite of solid growth for OTT services. The report […]

APAC set for pay TV growth, cord-cutting to impact China

The Asia Pacific region is set to reach 630 million pay TV subscribers by 2026. The estimate from Digital TV Research would see the region’s subscriber total experience a modest increase from its 2020 total of 609 million. The region is dominated by two major countries: India and China, which will have nearly 500 million […]

Australian pay TV set for decline

The Australian pay TV market is set for steady decline in the coming years. According to GlobalData, the total pay TV services revenue in the country will drop from US$2.4 billion in 2020 to US$2.1 billion in 2025, representing a CAGR of -2.6%. The report says that this decline will come as a result of […]

Worst of North American cord-cutting is over, but losses still on the horizon

The number of pay TV subscribers in North America will continue to drop, but subscriber losses will slow in the coming years. According to Digital TV Research, the number of pay TV subscribers in Canada and the US will fall by 43 million from 116 million in the peak year of 2010 to 74 million […]

US cord cutting accelerates, with cord shavers looking to exit

Almost a third of US TV households no longer have a traditional pay TV subscription, according to Roku’s latest annual Cord Cutting study, while a further quarter of homes identified as ‘cord shavers’ and have cut back their pay TV spend. The study found that approximately 32% of households do not have a pay TV […]

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