Cord cutting

One in six Spanish pay TV homes subscribed for the first time in 2015

Some 16% of Spanish pay TV households subscribed to pay TV for the first time last year, despite high incidences of ‘cord shaving’ and ‘cord cutting’ among broadband households, according to Parks Associates. The research firm said that first-time adoption of pay TV is up among Spanish broadband households, as is the penetration of pay TV […]

Content owners look to D2C as cord-cutting hits home

Cord cutting in the world’s high-income pay TV markets will have a direct impact on the content spend, meaning channels and content producers will increasingly look to other routes to reach consumers, such as direct-to-consumer services. The findings were contained in the latest cord-cutting research from UK-based media research house Ampere. It said that while […]

US pay TV subs to drop below 100m as cord cutting ‘accelerates’

The number of US households that subscribe to cable and satellite TV will drop below 100 million next year as the rate of ‘cord cutting’ jumps 12.5% year-on-year, according to eMarketer. In its first forecast for the pay TV market, the research firm said that this year there will be 4.9 million US households that […]

TDG: Cord cutting in decline

The percentage of adult broadband users who are ‘moderately’ or ‘highly likely’ to cancel their pay TV service declined 20% between early 2014 and 2015, according to The Diffusion Group (TDG). The US-based research firm said that after holding steady for several years, it had recorded the first “significant change” in cord-cutting intention with the […]

One in 10 US broadband homes have ‘cut the cord’

Some 10% of US broadband households are ‘cord cutters’, with 25% of them cancelling their pay TV service in the past year and turning to online video alternatives, according to new research. The Parks Associates report claims that an additional 7% of US broadband households are recent ‘cord shavers’ – downgrading their pay TV service […]

Cord-cutting fears ‘validated’ by Q2 US pay TV figures

Pay TV companies in the United States posted their worst ever quarterly video subscriber losses in the second quarter, “validating industry cord-cutting fears,” according to IHS. The research firm claims that the pay TV companies shed a total of 658,450 subscribers in Q2, marking the first time that non-cable operators have lost video subscribers since […]

15% of US broadband users to ‘cut the cord’ in next six months

Some 15% of US broadband users that subscribe to a legacy cable, satellite or telco pay TV service are “to varying degrees” likely to cancel their service in the next six months, according to new research.  The Diffusion Group (DFG) study into cord cutting claims that though the US incumbent pay TV operators had a […]

SVOD to deliver multi-billion dollar pay TV boost

Up to 50 million homes globally by the end of 2014 will have two or more separate pay TV subscriptions, generating extra revenues for the industry, according to new research by Deloitte. In its annual Technology, Media & Telecommunications (TMT) Predictions, Deloitte predicted that multiple subscriptions – spurred by SVOD services including Netflix – will […]