Cord cutting


Cord-cutting now taking toll outside US – IHS Markit

Cord-cutting began to take a more significant toll on pay TV outside the US last year, with pay TV numbers declining in 13 other markets, according to data from IHS Markit. According to the research outfit, pay TV customers cancelled their subscriptions in favour of online alternatives in greater numbers in Brazil, Mexico, Hong Kong, […]

eMarketer: US TV ad spend to continue to fall

The acceleration of ‘cord cutting’ and rise of over-the-top (OTT) viewing will see TV advertising spend drop 0.5% in the US this year to US$69.87 billion – with this expected to sink further in the coming years. This is according to new eMarketer research, which claims that TV’s share of total US media expenditure will drop […]

Liberty Global’s Fries: OTT and cord-cutting not a threat in Europe

OTT TV and cord-cutting is not a significant threat to network-based pay TV operators in Europe, in contrast with the US market, according to Liberty Global president and CEO Mike Fries. Speaking at Citi’s 2018 Global TMT West conference, Fries said that “Europe is not the US”, being still a “local market” with local national […]

HBO tops pay list as US subscribers become more selective

HBO is the channel consumers in the US and Canada are willing to pay the most for, and 80% of consumers only want to pay for the channels they actually watch, according to TV technology outfit TiVo’s Q2 2017 Video Trends Report. According to the report, HBO tops the ranking of prices that consumers are […]

SNL Kagan: US pay TV subscriber numbers fall by 800,000 in Q1

US pay TV subscriber numbers declined by 802,000 in Q1, a traditionally strong three-month period for the industry, according to new research. SNL Kagan’s First Quarter US Multichannel Subscriber report estimated that the total traditional multichannel subscriptions fell to 97 million in Q1. It attributed the decline to the impact of new streaming options “rather […]

TDG: half of US cord cutters cancelled in the last two years

More than half of US cord-cutters cancelled their pay TV service within the last two years, according to new research by The Diffusion Group (TDG). The study claims that 31.1% of those who have cancelled their legacy pay TV services did so in the past 12 months, while 20.7% did so in the past one […]

Western Europe ‘safe from cord cutting’ for next five years

The Western European pay TV market will avoid  “the curse of cord-cutting” and still gain subscribers between 2016 and 2022, according to new research. The Digital TV Research report predicts that Western Europe will cross the 100 million pay TV subscriber mark in June this year and climb to 106 million in 2022. Overall, between […]

Ampere: consumers spend more than ever on TV services

The average consumer is spending “more than ever before” on TV services by combining pay TV, VOD and SVOD, according to Ampere Analysis. The Europe and North America study claims that viewers are building their own TV bundles from all the options available, rather than deserting their pay TV operators through cord cutting. In North […]

GfK: Millennials shun traditional pay TV

Millennials are the group most likely to cut the cord, or to have never had a traditional pay TV subscription, a survey of 25,000 US consumers reveals. The GfK MRI survey shows that millennials account for 43% of the cordless population in the US. It added that almost a third of millennials have shunned pay […]

Cord-cutting on the rise in the US

Cord cutting in the US has increased steadily in recent years with 15% of broadband households now only using their antenna to receive TV, according to Parks Associates. The research firm’s ‘360 View: Entertainment Services in US Broadband Households’ report claims that the increase in antenna-only TV viewing has coincided with a drop in pay […]