CBS Sports ups coverage of SailGP in US

CBS Sports has expanded its broadcasting deal with SailGP in the US which includes 12 hours of programming on the CBS Television Network and Paramount+. The expanded deal doubles its coverage of the sailing event from last season, and includes more than 50 hours of original programming of SailGP. On July 22, SailGP will commence […]

CBS Sports to broadcast Major League Cricket

The US’s new professional cricket league Major League Cricket (MLC) has signed a deal with CBS Sports to air the season this month. MLC programming on CBS Sports Network begins today, with a 30-camera set-up for the matches at stadiums in North Texas and in North Carolina. An all-star lineup of announcers includes cricket legends […]

Roku secures first live sports deal with Formula E

Streaming device provider and FAST operator Roku has secured its first-ever live sports rights acquisition with Formula E in the US.  The streamer has signed a US broadcast distribution deal with Formula E which sees CBS expands its existing partnership with the sport organisation. Per the deal, CBS will air more live races than ever […]

Pluto TV triples the amount of CBS archive available on its platform

While the battle for SVOD subscribers continues to rage, an equally intriguing tussle for eyeballs is unfolding in AVOD. Yesterday, Paramount Global announced that its free ad-supported streaming service Pluto TV is tripling the volume of content it offers from the CBS archive, taking the total on offer to around 6,300 episodes. CBS and Pluto […]

Real Madrid’s UCL comeback heroics attract record US audience

Real Madrid’s stunning comeback victory against Manchester City in the Champions League semi-final last week has broken viewing records in the US. As per Sports Business Journal’s Austin Karp, Paramount-owned broadcast CBS recorded an average of 1.11 million viewers for the match which took place far from US primetime at mid-afternoon on a weekday. The […]

CBS exec Chris Licht in as chairman and CEO at CNN

Chris Licht has been named as chairman and CEO of CNN Global, following the exit of president Jeff Zucker. The appointment will be effective following the completion of Discovery’s acquisition of WarnerMedia, which is expected in Q2, and will see the EVP of special programming at CBS leading all operations at the news and factual […]

Free streamer Locast suspends operations following court ruling

US streaming platform Locast has suspended all operations following a Manhattan federal court ruling.  The platform promised to make local broadcasts – those which are already broadcast free-to-air – freely available to stream online. It used a legal exemption in copyright law to re-transmit local broadcasts and put them online. While legal via a technicality, […]

Record Super Bowl ad spend of US$545 million

CBS secured record ad revenue from Sunday’s Super Bowl in spite of low TV ratings. According to estimates from Kantar, the CBS network generated US$545 million in ad spend during the NFL showpiece event, representing a new record. The firm estimates that a 30-second ad was sold for an average of US$5.6 million, with ad […]

NFL close to US$100 billion broadcast deal

The NFL’s next domestic rights deal could exceed US$100 billion, cementing the league’s position as the most lucrative in all of sports. According to the New York Post, the NFL is in the process of discussing TV rights deals with its partners, with the next set of agreements potentially lasting 10 years. While this would […]

US broadcasters consider technology to fill gap left by fans in closed venue matches 

With professional sports set to be played behind closed doors for the foreseeable future, a number of top US broadcasters are looking to technology to fill the gap left by fans. According to a New York Post report, ESPN, NBC Sports, CBS and Turner Sports are all considering implementing VR technology to emulate the match […]

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