Sky strikes five-year ATP and WTA tennis partnerships

Pay TV operator Sky has struck new five-year tennis partnerships with both ATP Media, the broadcast arm of the ATP, and WTA Ventures, the commercial arm of the WTA, which will see over 80 tournaments made up of 4,000 matches available on Sky Sports, OTT platform NOW and German equivalent WOW.  Both Tours will be […]

ATP Media extends video archive deal with IMG Replay

ATP Media, distribution arm of the ATP Tour, and IMG Replay have extended their agreement to manage and license the video archive for the ATP Tour Archive until 2025. The agreement will include archive footage from 1990, largely from the ATP Masters 1000 and Nitto ATP Finals, as well as content from the ATP 500 […]

Gravity Media inks deal with ATP Media to provide coverage of tournament

Media services provider, Gravity Media, has inked a deal with ATP Media, the media and broadcast arm of the ATP Tour, to deliver the global coverage of over 60 of the ATP Tour’s tennis tournaments. The deal includes coverage of ATP Masters 1000s, ATP 500s, ATP 250s and Nitto ATP Finals. ATP Media has worked […]

WSC Sports to provide personalised tennis highlights for ATP

AI-based video specialist, WSC Sports has partnered with ATP Media, the global broadcast production and distribution arm of the ATP Tour. In efforts to enhance ATP Media’s digital strategy, WSC Sports will use its AI-powered technology to create a catalogue of short and long-form highlights from the men’s tennis tour. These clips will be distributed […]

VodafoneZiggo secures ATP Tour rights

Dutch service provider VodafoneZiggo’s Ziggo Sport unit has secured the TV rights to ATP Tour tennis for the next three years. The exclusive deal means that the ATP Tour will remain with Ziggo until 2026, following the planned expiry of its existing deal next year. The extension of the exclusive deal will boost Ziggo Sport’s […]

Anyone for tennis? Amazon poised to exit the court

Media reports are circulating that Amazon Prime has decided to pull out of the UK live tennis rights market, five years after it shook up the status quo. Several national newspapers are suggesting that Amazon chiefs have decided not to bid for ATP and WTA rights in the UK, leaving the way clear for a […]

ATP and WTA unify under one roof with new app

Tennis’s ATP and WTA tours have partnered to launch a single mobile app. The ATP WTA Live app, which is an effort to unify the fragmented sport, will provide access to the latest scores, results, stats, news, video and movement in the official rankings. The app will replace the existing standalone ATP and WTA apps. […]

Watch4 scores ATP rights

DACH-based AVOD Watch4 will stream three ATP 250 tournaments live from Australia.. The streamer has entered into an agreement with IMG, with the announcement made by Philipp Rotermund, CEO, Video Solutions AG. From now to January 15, Watch4 will feature live streams of 21 Tennis Australia tournaments taking place in Adelaide, Melbourne and Sydney. The […]

ATP and WTA launches first joint project amid calls for tennis unification

The newly combined ATP and WTA marketing operation has launched its first major project. The two top tennis associations – the men’s ATP and the women’s WTA – first announced plans to merge their marketing departments in January amid further calls to fully merge the seven bodies that run the game.  The new project in […]

CVC in talks to merge ATP and WTA in US$600 million One Tennis deal

Private equity firm CVC is reportedly in advanced talks over a deal to combine the organisers of the men’s and women’s tennis tours in one commercial entity. According to a report from Sky News, the former Formula One owner CVC is in detailed talks over a US$600 million deal to combine the ATP and WTA […]