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Eurosport claims French ‘home of tennis’ status after new ATP deal

Discovery-owned Eurosport has struck a new five-year deal with the ATP World Tour and ATP Media to bring 37 ATP world Tour tennis tournaments a season to its platform in France from next year.

In addition to the season-ending Nitto ATP Finals and the Next Gen ATP Finals, the five-year agreement incorporates all nine ATP Masters 1000 events as well as all 13 ATP 500 tournaments and another 13 ATP 250 tournaments, meaning that Eurosport will have 31 weeks of world-class tennis from the ATP World Tour calendar each year until 2023.

As part of the deal, Eurosport France will also screen the ATP’s magazine show, ATP Uncovered. Eurosport France will work with the ATP to integrate Tennis TV, offering fans the ability to watch all matches included as part of the ATP package anywhere at any time.

“Strengthening our position as Home of Tennis in France with the ATP World Tour is a perfect example of Discovery’s principle focus on owning sport verticals which enjoy strong communities of passionate fans, allowing us to offer them the best possible experience and immerse them in the sport they love to follow every day,” said JB Perrette, president and CEO, Discovery Networks International.

“This approach aligns with the company’s broader differentiated non-fiction strategy, allowing us to super-serve passionate fans through our trusted brands as the global leader in real-life entertainment. We are absolutely thrilled to partner with the ATP and ATP Media and to be able to provide millions of tennis fans on all screens the opportunity to watch the best players in the world throughout the year across our platforms. This deal with the ATP and ATP Media, alongside our commitment to showing three Grand Slam events on Eurosport in France, ensures we are the true Home of Tennis.”