AR


Google’s Tango AR goes live on Lenovo smartphone

The first smartphone to support Google’s augmented reality (AR) initiative, Tango, has now launched in the US. The Lenovo Phab 2 Pro uses Google’s Tango technology to enable AR gaming and utilities, with users able look through the phone’s screen to see objects and information overlaid onto the real world. At launch Google said that […]

AR app downloads to top 2.3 billion by 2021

Augmented reality app downloads will top 2.3 billion by 2021, representing a 380% increase from an estimated 482 million in 2016, according to Juniper Research. The new study claims that the popularity of Pokémon Go is inspiring app developers to incorporate AR technologies into their applications in a bid to recreate the game’s global success. […]

Immersive tech companies form VR coalition, Disruptive Reality

A coalition of five immersive technology-focused companies has come together to work on a category of VR content they have dubbed ‘immersive entertainment’. The collective, known as Disruptive Reality, consists of members: games company Revolution Software; AR and VR studio Amplified Robot and its health-related arm Medical Realities; VR software developer Spearhead Interactive; digital agency Augusto; and […]

Portugal’s Nos launches AR app as Microsoft HoloLens comes to Europe

Portuguese pay TV provider Nos has launched an augmented reality online TV app using the Microsoft HoloLens device that has just launched in Europe. HoloLens, which is launching this week in four European countries – France, Germany, Ireland and the UK – with deliveries expected in November, provides a view of the real world overlaid with […]

Techicolor launches VR, AR development centre

Technicolor has launched a centre that will be tasked with developing “high-end content, platforms and technology” for virtual reality, augmented reality and other immersive media applications. The Culver City, California-based Technicolor Experience Center is a purpose-built space that will allow Technicolor staff, partners and customers to “engage in cutting edge projects”. Teams of artists, engineers, […]

VR and AR investment reaches US$686m in 2015

Augmented and Virtual Reality deals accounted for US$686 million of investments in 2015, according to new research. The Digi-Capital report said there has now been six straight quarters of AR and VR investment growth with US$250 million invested in Q4 2015 alone – a nearly six-fold increase on the rate of investment in mid-2014. The study claims that […]

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