AR

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AR to be ‘primary driver’ of VR/AR market by 2021

Mobile augmented reality (AR) could be the primary driver of the US$108 billion (€101 billion)…

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BBC looking to develop haptic VR and AR experiences

BBC Earth is looking to experiment with ‘haptic’ virtual reality experiences – involving a sense…

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Google’s Tango AR goes live on Lenovo smartphone

The first smartphone to support Google’s augmented reality (AR) initiative, Tango, has now launched in…

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AR app downloads to top 2.3 billion by 2021

Augmented reality app downloads will top 2.3 billion by 2021, representing a 380% increase from…

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Immersive tech companies form VR coalition, Disruptive Reality

A coalition of five immersive technology-focused companies has come together to work on a category…

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Portugal’s Nos launches AR app as Microsoft HoloLens comes to Europe

Portuguese pay TV provider Nos has launched an augmented reality online TV app using the…

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Techicolor launches VR, AR development centre

Technicolor has launched a centre that will be tasked with developing “high-end content, platforms and…

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VR and AR investment reaches US$686m in 2015

Augmented and Virtual Reality deals accounted for US$686 million of investments in 2015, according to new…