AR


Microsoft CEO: mixed reality to transform collaboration

New technologies like virtual and augmented reality could fundamentally transform collaboration and teamwork, according to Microsoft CEO Satya Nadella. Speaking at Microsoft’s Ignite event in Orlando, Florida yesterday, Nadella used Ford as one example of a company that is using mixed reality (MR) to help in its design and engineering processes, and hinted at the […]

Ericsson’s Steve Plunkett: IBC 2017 preview

Ericsson’s CTO of broadcast and media services, Steve Plunkett, tells us what to look out for at IBC this year. It’s almost IBC time again, the flagship European event where the great and the good (and everyone else) of the broadcast industry descend on Amsterdam to showcase and discuss the latest trends and products that […]

VR and AR headset shipments up 25% in Q2

Worldwide shipments of virtual and augmented reality headsets grew 25.5% year-over-year in the second quarter, according to new research. The IDC report said that shipments reached 2.1 million in Q2, down slightly sequentially, but up compared to a year earlier. It also said it that recent price cuts on existing products and planned new product […]

Google widens AR reach with ARCore Android SDK

Google has previewed a new augmented reality software development kit (SDK), designed to bring AR capabilities to new and existing Android phones. ARCore is built on the AR work that Google has done over the past three years with its Tango platform – but works without any additional hardware, allowing it to scale “across the […]

Inception signs up for Microsoft MR and Facebook Camera Effects

RTL Group-backed virtual and augmented reality specialist Inception has joined Microsoft’s Windows Mixed Reality Programme and has been chosen as a beta partner for Facebook’s augmented reality Camera Effects Programme. The Microsoft move will seen Inception add Microsoft’s Windows Mixed Reality to the list of platforms it supports. Inception has incorporated Cortana, Microsoft’s personal digital […]

Disney and Lucasfilm launching Star Wars augmented reality event

Disney and Lucasfilm are to launch a Star Wars augmented reality event as part of an initiative to celebrate the launch of new products associated with Star Wars: The Last Jedi. Find the Force, a pop-up AR treasure hunt, will be part of Force Friday II on September 1. Star Wars fans attending the three-day […]

AR/MR market to reach US$14.1bn by end of 2021

The augmented and mixed reality market is tipped to soar in value to US$14.1 billion (€12.1 billion) by the end of 2021, despite contracting in size this year. Futuresource Consulting estimates that the value of the overall consumer mobile AR/MR market reached US$1.7 billion in 2016, driven by applications like Snapchat and Pokémon Go. The latter’s […]

VR and AR investments reach US$2 billion in past year

Deal makers in the virtual and augmented reality space invested US$2 billion across 27 sectors in the past year, according to new research. Digi-Capital’s latest AR and VR report claimed that US$800 million had been invested in Q2 2017 after a “quieter first quarter”. “While investment hasn’t hit the record peak of Q1 2016 (when […]

eMarketer: US virtual reality use to climb 110% this year

Virtual reality usage will grow by 110% in the US this year, but will not reach mass adoption “in the foreseeable future”, according to eMarketer. The research firm’s first forecast on virtual and augmented reality estimates that 22.4 million people in the US will engage with a form of VR monthly in 2017, up 109.5% […]

Google announces standalone Daydream VR headsets

The first standalone virtual reality headsets to run using Google’s Daydream VR platform are due to launch later this year, the tech giant has announced. Revealing the news at its Google I/O developer conference in California yesterday, Google said that HTC VIVE and Lenovo are both working on devices. The move marks a major evolution […]