AR


Facebook makes AR push, launches VR app

Facebook signalled a major push into augmented reality and launched a VR app for communicating with friends at its F8 conference yesterday. Speaking at the developers event in San Jose, California, Facebook CEO Mark Zuckerberg announced Facebook’s new Camera Effects Platform, which is designed to giving developers the power to build AR tools. “If you […]

Mixed reality entertainment still ‘future gazing’ but tech advancing rapidly

The application of ‘mixed reality’ to consumer-facing entertainment services is still some way off, but the technology is advancing rapidly, attendees at MIPTV heard today. Speaking on a panel session on mixed reality at the show, Luke Ritchie, head of interactive arts at Nexus Studios said mixed reality – mapping objects in the real world […]

Brands ‘should partner to unlock VR potential’

Brands should partner up with each other to unlock the potential of VR, according to Carmen Alzner, co-owner of VR and AR content producer and consultancy Murphy+Alzner. Speaking at Cable Congress in Brussels this morning, Alzner highlighted the range of virtual reality experiments that have already been conducted by brands and organisations including Audi, Ikea, […]

VR headset sales to grow 800% by 2021

Global sales of smartphone VR headsets will grow fivefold and sales of dedicated VR headsets will grow eightfold between 2017 and 2021, according to new research. The latest figures from CCS Insight claim that sales of smartphone virtual reality devices will continue to deliver the “lion’s share of unit volumes”, with 70 million expected to […]

VR device shipments to reach 110m by 2021

VR device shipments will reach a total of 110 million by 2021, with the industry to benefit from a “swath of new and compelling content choices”, according to ABI Research. The new report claims that while mobile device-reliant virtual reality (VR) shipments — such as Samsung Gear VR and Google Daydream— dwarf today’s other VR […]

Video to account for three quarters of mobile traffic by 2021

Mobile video will represent 78% of the world’s mobile data traffic by 2021, up from 60% of total mobile data traffic in 2016, according to Cisco. In its latest Mobile Visual Networking Index forecast, Cisco estimated that mobile video will increase nine-fold between 2016 and 2021, growing at a compound annual growth rate (CAGR) of […]

AR and VR investments reach US$2.3bn

The amount of money invested last year in virtual and augmented reality companies more than tripled compared to 2015, according to new research. Digi-Capital’s new ‘Augmented/Virtual Reality Report and Deals Database’ said that venture capitalists and corporate investors put US$2.3 billion into AR and VR startups in 2016, compared to some US$700m in 2015. AR […]

Fox creates new video-gaming, location-based ents and VR division

Twentieth Century Fox and Fox Networks has created a new division to oversee video-gaming, location-based entertainment and virtual and augmented reality productions under Twentieth Century Fox Film content management chief Salil Mehta. The new unit, FoxNext, will oversee the production of studio franchise VR experiences, such as the already announced Alien and Planet of the […]

AR to be ‘primary driver’ of VR/AR market by 2021

Mobile augmented reality (AR) could be the primary driver of the US$108 billion (€101 billion) virtual reality (VR) and AR market by 2021, according to new research. Digi-Capital’s new Augmented/Virtual Reality Report 2017 claims that by 2021, AR will account for US$83 billion of the combined market and VR US$25 billion. According to the research, […]

BBC looking to develop haptic VR and AR experiences

BBC Earth is looking to experiment with ‘haptic’ virtual reality experiences – involving a sense of touch as well as sight and hearing – and augmented reality experiences with information and graphics overlaid on video sequences, according to Charlotte Jones, executive producer at BBC Earth Productions. Interviewed by James Kotecki for C Space Studio at […]