AR


Pixvana raises US$14m for VR video platform

Virtual, augmented and mixed reality video company, Pixvana, has raised US$14 million in Series A funding. The Seattle-based software startup’s aim is to “enable anyone to create and distribute next-generation video experiences” and it is building a cloud-based storytelling platform called SPIN Studio. The funding round was led by Vulcan Capital with participation from new […]

Apple: AR will ‘change the way we use tech forever’

Apple CEO Tim Cook has highlighted the importance of augmented reality, claiming it will “change the way we use technology forever.” Speaking on the company’s fourth quarter earnings call, Cook said that there are already more than 1,000 apps with “powerful AR features” in the App Store today across a range of categories. “We’re already […]

Microsoft: mixed reality will help spur ‘fourth industrial revolution’

Mixed reality (MR) will be one of the technologies that will help spur a “fourth industrial revolution,” according to Cindy Rose, CEO of Microsoft UK. Speaking at the Microsoft Future Decoded conference in London this week, Rose spoke about new capabilities that will help Microsoft take its customers, partners and its own business “into a […]

Arts Council England backs new VR and AR content project

Arts Council England and technology innovation centre Digital Catapult have launched a new programme that will see VR and AR content makers pitch to the BBC and Google. Virtual, augmented and mixed reality content creators can apply to get support and funding through  the CreativeXR scheme, with up to 20 companies to be supported by […]

VR studio Here Be Dragons makes three hires

Virtual and augmented reality studio Here Be Dragons has added two executive producers and a general counsel for business affairs and legal to its team. Executive producer Kamila Prokop will oversee branded entertainment for Here Be Dragons, while also growing the company’s talent roster. She previously co-founded Maven Label, a talent agency that represents directors, […]

AR firm Magic Leap raises US$502m

Secretive augmented reality (AR) firm, Magic Leap, has raised US$502 million in Series D equity funding, led by Singapore-headquartered investment company Temasek. Magic Leap said new investor Temasek was joined by other new backers in the round, including Brazilian media giant Grupo Globo, fund management firm Janus Henderson Investors, and the EDBI – the corporate […]

Google revamps Daydream VR headset, launches Pixel 2

Google released an updated version of its Daydream VR headset, along with the VR and AR-optimised Pixel 2 smartphone and a range of other products at its October 4 hardware event. Google claims that, with the new Google Daydream View headset, it has kept “the best parts of the original and made them even better” – […]

IDC: VR has suffered from ‘unrealistic expectations’

Virtual reality has suffered from “unrealistic growth expectations” but the market is still expanding at a “reasonable rate”, according to research firm IDC. The company’s latest ‘Worldwide Quarterly Augmented and Virtual Reality Headset Tracker’ estimates that the the combined virtual reality (VR) and augmented reality (AR) headset market will reach 13.7 million units in 2017. […]

Microsoft CEO: mixed reality to transform collaboration

New technologies like virtual and augmented reality could fundamentally transform collaboration and teamwork, according to Microsoft CEO Satya Nadella. Speaking at Microsoft’s Ignite event in Orlando, Florida yesterday, Nadella used Ford as one example of a company that is using mixed reality (MR) to help in its design and engineering processes, and hinted at the […]

Ericsson’s Steve Plunkett: IBC 2017 preview

Ericsson’s CTO of broadcast and media services, Steve Plunkett, tells us what to look out for at IBC this year. It’s almost IBC time again, the flagship European event where the great and the good (and everyone else) of the broadcast industry descend on Amsterdam to showcase and discuss the latest trends and products that […]