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Vizio launches ad business

Smart TV vendor Vizio has announced the creation of a new advertising business unit. The business, Vizio Ads, will allow brands, agencies and advertisers to purchase ad inventory across VIZIO’s SmartCast platform. This includes placements within the launch and discovery environment, partner OTT apps and throughout the platform’s WatchFree service.  Vizio currently has a 17% […]

WARC: short-form video to be key growth area for ads this year

Short-form video, usually defined as content under 10 seconds in length, will be a key growth area for global advertising in 2019, according to ad metrics firm WARC. WARC’s Marketer’s Toolkit survey found that 79% of respondents expect to increase investment in online video over the coming 12 months, while 82% of brands agreed that […]

eMarketer: UK programmatic ad spend to reach £3.39bn this year

Programmatic digital display ad spend in the UK will reach some £3.39 billion by the end of 2017, up 23.5% year-on-year, according to eMarketer stats. The research firm said that mobile continues to be a major growth driver and will account for 78% of total programmatic display ad spending in 2017 (£2.64 billion). This is […]

Google launches dynamic ad insertion for video, searchable TV listings

Google is launching dynamic ad insertion for video and is adding TV listings to its search in a bid to effectively target video providers by adding more TV-like functionality to its platform. “Viewers now demand content personalised for them,” including ads, the internet giant’s president of global partnerships, Daniel Alegre, told attendees at the NAB […]

ITV and Yospace sign ad replacement pact for ITV Hub

ITV has partnered with Yospace, using the latter to provide dynamic ad insertion across live channels on its ITV hub online TV and catch-up service. The system allows ads be replaced in a way that retains the “consistent viewability” of ITV’s live channels when watched online, with replacement ads chosen based on the demographic of […]

Facebook steps up video efforts with ad plans

Facebook is stepping up its video efforts with a new ‘suggested video’ feature that will reportedly see the social network share ad revenues with video creators for the first time. According to various US news outlets briefed on the plans, Facebook will place ads between suggested video clips, keeping 45% of revenues and paying 55% […]

Videology ups product head to new UK MD role

Video ad platform Videology has upped global product head Rich Astley to the new position of managing director, UK, following “rapid European expansion.” Astley will be responsible for driving business development and will report to Anne de Kerckhove, managing director, EMEA. Videology said that “the new role underscores the importance of the UK market to […]

Box TV taps Yospace and Tremor Video for ad-replacement technology

UK music channel Box TV has tapped Yospace and Tremor Video to deliver ad-insertion technology and has begun serving replacement adverts into its online simulcast and app streams in real time.  Box TV is using in-stream ad-replacement technology developed by Yospace, with ad decisioning performed by Tremor Video to provide an online advertising option to […]

Channel 4 launches personalised video ads

Channel 4 has rolled out “dynamic personalised video ads” on its 4oD on-demand service after signing up car maker Vauxhall as its first partner for its new digital ad product, Adapt.  In what Channel 4 claims is a “UK media first” the ad format will allow advertisers to serve different ads to viewers registered with […]

Facebook reportedly eyeing TV-style ads

Facebook is reportedly looking to sell 15 second TV-style ad spots for its site, with plans to roll out the scheme later this year.  According to a Bloomberg report, Facebook plans to sell commercials for between US$1 million (€756,000) and US$2.5 million per day in a bid to muscle-in on ad dollars that have traditionally […]