In what Channel 4 claims is a “UK media first” the ad format will allow advertisers to serve different ads to viewers registered with Channel4.com based on their age and gender.
The interactive Vauxhall ads will target female viewers with a personality quiz and competition link, while male viewers will be served a car colour palette to they can visualise the advertised car in a range of different colours.
“This is great example of Channel 4 bringing together our viewer data strategy alongside our innovative suite of 4oD ad formats to offer advertisers the chance to target the right audiences with impactful and engaging creative,” said David Amodio, digital and creative, Channel 4.
Adapt joins Channel 4’s existing portfolio of eight digital ad products on 4oD, including Ad Pause, Ad Extend, Ad Link, Ad Mix and Ad Bloom.
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