Facebook is reportedly looking to sell 15 second TV-style ad spots for its site, with plans to roll out the scheme later this year.
According to a Bloomberg report, Facebook plans to sell commercials for between US$1 million (€756,000) and US$2.5 million per day in a bid to muscle-in on ad dollars that have traditionally gone on TV campaigns.
The report says that though Facebook already lets advertisers upload videos to their Facebook page, the new service would let marketers buy their way directly into a person’s feed with their 15-second video and allow them to target users based on age and gender.
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