UK music channel Box TV has tapped Yospace and Tremor Video to deliver ad-insertion technology and has begun serving replacement adverts into its online simulcast and app streams in real time.
Box TV is using in-stream ad-replacement technology developed by Yospace, with ad decisioning performed by Tremor Video to provide an online advertising option to enable brands to target audiences by channel and environment using viewer data.
The platform will enable brands to create interactive ads, enabling users to click through to dedicated brand websites from the online video stream. Box TV will also offer enhanced data to advertisers, including the ability to measure click-through rates within mobile apps.
The free Box+ app is also available to download from the App Store and Google Play.
“We’re passionate about bringing viewer-friendly advertising technology to our partners, audiences and products. So we are proud to be the first TV network in the UK to introduce laser-focused ad break replacement to our simulcast player and The Box+ app,” said Julie Wright, business development and commercial director at Box TV.
“We can now provide our clients with a more tailored and relevant approach when advertising online and on-air – it’s a unique position to be in.”