The explosion in demand for streaming video that accompanied the COVID-19 pandemic has more than ever highlighted the need for video service providers to respond quickly to shifts in the market.
While demand for entertainment from streaming has risen, service providers need more than ever to be able to optimise their streaming offerings to ensure a high-quality of experience, as well as to personalise services and the user experience.
Digital TV Europe’s Optimising Streaming Services: Future Challenges of Increasing Demand, based on a survey of key industry executives, highlights the importance of a high-quality streaming experience, and identifies some of the key building blocks, challenges and solutions to creating it.
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