eMarketer: UK digital ad spend to reach £13bn this year

UK digital advertising spend will reach £12.98 billion in 2018, accounting for 63.6% of total media ad spending, according to eMarketer.

The research firm predicts that digital ad spend in the UK will increase 9.9% next year to £14.27 billion and will continue to grow in the coming years, but at a reduced rate.

The UK digital ad-spend report estimates that spend will climb to £15.42 billion in 2020, to £16.53 billion in 2021 and £17.63 billion in 2022 – by which point digital will account for 70.8% of all media ad spend.