Freeview begins Left Behinds campaign

UK free-to-air digital-terrestrial TV service Freeview has launched a new marketing campaign called Left Behinds.

The campaign focuses on the items left behind after a jumble sale including used toys, ornaments and stuffed animals, with one of the animals breaking into song, joined by the other characters. The performance is witnessed by an onlooker, establishing the premise that entertainment is better when it’s free.

The campaign will be supported with interactive VoD activity across 4OD and ITV Player. Freeview has also created a dedicated website which launches along with the ad on November 22. This will feature a game show and backstories for each of the toy characters.

“This campaign follows our much-loved ‘Tadpoles’ and ‘Cat and Budgie’ ads. We’re introducing new characters but the ad is just as surprising and effective at demonstrating the joy of having free entertainment,” said Owen Jenkinson, Freeview’s head of marketing.

“Indeed, with 95% of the nation’s favourite TV programmes available on Freeview, it encourages consumers to question whether they need to pay for TV when they can get great quality and variety content subscription-free.”