Global SVOD revenues to increase to $127bn by 2029

Media research outfit Digital TV Research expects global SVOD revenues will boost to $127 billion in the next six years.

According to the company’s latest report, by 2029 SVOD revenues will be up from the $107 billion recorded in 2023.

While, AVOD was earlier reported by the research firm to almost double by 2029, reaching $69 billion.

Digital TV Research forecasted the US will add $2 billion of the $20 billion extra SVOD revenues between 2023 and 2029, with Brazil, Germany, Japan and South Korea each up by $1 billion.

The six big US-based platforms will add $12 billion in SVOD revenues between 2023 and 2029 to take their combined total to $72 billion. Netflix will continue to lead SVOD revenue, with $34 billion expected by 2029, which will be more than Disney+, HBO Max and Paramount+ combined, predicts the research firm.

Simon Murray, principal analyst at Digital TV Research, explained: “The key metric for the main SVOD platforms has moved away from subscriber growth to profitability.”