Now TV Hong Kong renews LaLiga rights

LaLiga Digital VirgoNow TV, the pay TV offering of Hong Kong operator PCCW, has signed a deal with Spain’s LaLiga for the broadcast rights in Hong Kong for the next three seasons.

Now TV will offer all 380 LaLiga matches for each season up to 2025-26. Fans will be able to keep up-to-date with news, highlights, interviews, analysis from former players and journalists via LaLigaTV.

To provide users with an engaging viewing experience, Now TV is reintroducing its Watch Party# function for all LaLiga matches, which will allow fans to enjoy the games with a maximum of three friends and family in different locations by using the Now Player app or website simultaneously.

Customers can also watch live coveragte on the go via the Now Player app and rewatch matches using Now TV’s video-on-demand service. Now E subscribers will be able to watch La Liga matches live and on demand.

Bruce Lam, Chief Executive Officer, Consumer at HKT said, “We are thrilled to announce the continuation of our LaLiga broadcast for the next three seasons, which will allow us to showcase the leading European leagues and cups and consolidate our position as the Home of Sports. In addition to bringing the most electrifying international sporting events to our audience, Now TV will also feature the latest array of global entertainment including blockbuster movies and award-winning programmes to deliver an unparalleled variety of diverse content for all our customers.”

Melcior Soler, LaLiga’s audiovisual director, said, “LaLiga has millions of fans across the globe, and Hong Kong is not an exception. Thus, at LaLiga we are really excited about this agreement, that will deliver Spanish football to a unique market, thanks to a best-in-class partner as Now TV is.”

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