beIN Sports secures Bundesliga rights across Asia-Pacific

The Qatar-based pay TV operator beIN Sports has secured the broadcasting rights for the next three seasons of the Bundesliga across the Asia-Pacific region.

beIN SPORTS will show the German football league across a total of 10 territories, including Australia, New Zealand, Brunei, Cambodia, Hong Kong, Laos, Malaysia, Philippines, Singapore and Thailand.

Programming on beIN Sports includes all 306 Bundesliga matches and selected Bundesliga 2 matches, including ancillary programmes such as Bundesliga Weekly, Bundesliga Highlight Shows, Bundesliga Top Goals, Bundesliga Specials and Club Features on the beIN SPORTS channel available on select pay-TV platforms and on the live streaming app,

The deal also includes the rights to broadcast Bundesliga 2, the Supercup and relegation play-off matches.

Mike Kerr, managing director, beIN ASIA PACIFIC, said: “We are beyond thrilled to bring the Bundesliga to football enthusiasts across our 10 APAC territories. Bundesliga represents the pinnacle of football excellence, and through this partnership, we are poised to deliver unparalleled coverage that caters to the insatiable appetite of fans in this region.”

Kevin Sim, head of Asia Pacific, Bundesliga International, added: “We are extremely delighted to strengthen our partnership with beIN SPORTS and to work hand-in-hand together to showcase the Bundesliga in the Asia-Pacific region. This deal highlights the demand for Bundesliga from industry-leading broadcasters and reinforces our fan-focused strategy. We are committed to transporting the excitement and emotion of the Bundesliga via our innovative products and localised story-telling approach and – together with beIN – continue to grow throughout the region, bringing the unique experience of “Football As It’s Meant To Be” to our fans.”