MENA OTT revenues to double by 2028, with Netflix a big winner

Middle East & North Africa (MENA) OTT will generate $5.69 billion by 2028, according to new forecasts from Digital TV Research, double 2022’s figure of $2.83 billion.

DTVR says Turkey, Israel and Saudi Arabia together will be the region’s strongest markets, accounting for 55% of the region’s SVOD revenues by 2028. The 13 Arabic-speaking countries will generate $2.47 billion in 2028; up from $1.28 billion in 2022.

SVOD will continue to be the key revenue driver for OTT TV and video, said DTVR, with revenues up from $2.03bn in 2022 to $3.82bn in 2028. However, AVOD will also put in a strong shift – rising by almost $1bn to $1.55bn by 2028. Turkey will supply 62% of the 2028 total, with Israel bringing in another 11% and Saudi Arabia 10%.

Simon Murray, principal analyst at Digital TV Research, commented: “We forecast 42 million SVOD subscriptions by 2028, double from 21 million at end-2022. Netflix will have 11 million subscribers by 2028. Disney+ started in the Arabic countries, Israel and Turkey in 2022 – with 7.22 million subscribers expected by 2028.”

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