Roku hits 70 million active account globally, streaming hours also up

Anthony Wood

Having just announced it is to make its own smart TVs, streaming platform Roku has revealed that it now has 70 million active accounts globally. This figure represents a 4.6 million increase on the figure cited during its Q3 2022 financial results in November. Roku also released some details on its streaming hours, which hit 87.4 billion in 2022. This figure translates into a 19% year over year increase.

The boost in users is a welcome development for the company which is currently contending with a tough ad market.

Roku said that the number of active accounts and streaming hours is based on preliminary estimated data. The company will report final operating metrics and financial results for the fourth quarter and the full year of 2022 in February.

Roku Founder and CEO Anthony Wood said: “As consumers continue the shift to TV streaming, we’re excited that a growing number of people are taking the journey with Roku, and we’re proud to reach this meaningful milestone today. Roku is laser-focused on delivering affordable, easy-to-use products and an operating system that makes streaming accessible to all. We look forward to continuing to bring innovative and delightful experiences to more and more viewers this year”

Also this week, Roku used tech event CES 2023 to unveil plans for its own range of smart TV sets. From spring of this year, it will launch its Roku Select and Roku Plus Series TVs – both 4K products to be built in-house.

Roku said the move underlined its commitment to delivering a best-in-class streaming experience at an accessible price. Roku Select and Plus Series TVs will be available in the U.S. in spring 2023.

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