On average, European consumers across 21 major countries have access to 8,528 European films on video-on-demand in their countries, of which 6,958 are of European non-national origin on any given day, according to the latest report by the European Audiovisual Observatory.
The number of films available via VOD compares to an average of 3,394 European films released in cinemas from 1996 to 2020 in the 21 European countries, of which 2,244 are of European non-national origin.
Out of the 27,944 European films released in cinemas in the countries surveyed between 1996 and 2020, some 59% were available on VOD in May 2021 in at least one country.
The report, Circulation of European Films on VOD and in Cinemas, said that the offer of theatrically released European non-national films on VOD in May 2021 was on average 71% higher than the number of European non-national films released in cinemas from 1996 to 2020 in a given country.
On average, 3,336 theatrically released European non-national films are available on VOD, compared to 1,949 European non-national films released in cinemas in the 25-year period.
The report authors said that commercial/theatrical success is the main explaining driving factor for VOD availability for European non-national films, as films available on VOD have an above-average level of admissions while films not available on VOD have a below-average level of admissions.