DAZN breaks record with women’s El Clásico in Champions League

DAZN’s coverage of the UEFA Women’s Champions League quarter final between Barcelona and Real Madrid has broken records for the streamer.

The match on March 30 was viewed by 1.8 million live viewers on DAZN’s Women’s Champions League YouTube channel. The viewer count was the highest for DAZN since it started carrying the Champions League globally. Broadcast will split between two live feeds with one each for Spanish and English commentary.

DAZN last summer agreed a landmark deal with UEFA to broadcast all 61 matches from the competition live and free on YouTube. The global deal runs for four years and is the first time that UEFA has centralised all Women’s Champions League matches globally. 

The UCL’s four quarter-final first-leg matches drew a combined audience of 3.2 million. DAZN’s YouTube channel gained 42,000 subscribers in the 48 hours of last week’s first quarterfinal leg, and comes after the group stage concluded with more than 14 million views on YouTube.

The match from the Camp Nou was not only record breaking for DAZN, it also broke a live attendance record for a women’s football match. In total, 91,553 fans watched the match live in person, surpassing the 90,185 who attended the 1999 World Cup Final between the USA and China.