Disney+ is getting a price hike in the UK for subscribers who signed up to the service at launch.
The company has begun contacting subscribers who joined the service upon its launch in the country in March 2020.
Coinciding with the launch of the Star hub in February 2021, Disney+ received a price increase from £5.99 per month or £59.99 per year to £7.99 per month or £79.90 per year. Annual subscribers were exempt from the price increase, provided that their point of renewal was prior to August 23.
However, many keen Disney fans who subscribed to the streamer on day 1 started being contacted to inform them of the price increase on Monday, February 14.
An email sent to subscribers said: “If you have an active Disney+ subscription, your Disney+ subscription will be billed and will continue at a new annual price of £79.90 on your next payment date on or after 23 August 2021. If you have an active Disney+ subscription, your Disney+ payment method will be automatically charged on that date, unless you cancel beforehand.”
While this price hike has been met with some resistance on social media, the news should be nothing new to Disney+ subscribers who pay attention to the company’s official channels.
Last week, the company revealed the addition of 11.8 million Disney+ subscribers globally for its Q1 2022. The streamer ended the quarter with a global total of 129.8 million subscribers.