GroupM-owned addressable TV provider Finecast has announced the appointment of Laura Hicks as global head of market development and Dominic Fawcett as global client partner.
The pair will report to Nicola Lewis, global chief growth officer and will be focused on driving incremental revenue through sales and client planning excellence.
Hicks, an industry veteran with a CV including Accenture and Dentsu, will be responsible for driving international growth at the company. Fawcett meanwhile joins from Havas International where he served as managing director. He has previously held roles at Carat, Saatchi & Saatchi and Starcom Motive.
Hicks said: “I’m delighted to be joining Finecast as it scales globally and playing my part as we expand in existing markets and into new territories. I look forward to bringing my experience across a range of business units and applying that knowledge to driving success for Finecast.”
Fawcett said: “Finecast is setting the benchmark for addressable TV advertising, and I’m excited to be part of that growth. We cannot be successful without our clients, and I look forward to working with them to deliver successful TV campaigns around the world.”
Growth chief Lewis added: “The appointment of both a new global head of market development and global client partner is an extremely exciting development for Finecast as we continue to expand globally to meet the growing demand for addressable TV solutions. The experience both Laura and Dominic bring will help us in growing our market footprint, nurturing existing clients, and developing deeper agency, client and media partner relationships around the world.”