Media investment firm GroupM has announced the launch of Finecast in Spain. Finecast is an addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV environment – including advertising across Linear, Connected TV, HbbTV and OTTs – will […]
GroupM-owned addressable TV provider Finecast has announced the appointment of Laura Hicks as global head of market development and Dominic Fawcett as global client partner. The pair will report to Nicola Lewis, global chief growth officer and will be focused on driving incremental revenue through sales and client planning excellence. Hicks, an industry veteran with […]
Addressable TV specialist Finecast has extended its UK TV reach beyond traditional broadcasters on its platform, with the onboarding of four new supply partners – Roku, Rakuten, Pluto and YuppTV. The supply partnership will enable advertisers to reach and measure audiences at scale across these platforms, according to the company. Rakuten is pre-installed in over […]
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