Finecast

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GroupM launches Total TV Measurement for UK

GroupM, advertising giant WPP’s media investment group, has launched Total TV Measurement, a new tool…

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GroupM brings Finecast to Spain

Media investment firm GroupM has announced the launch of Finecast in Spain. Finecast is an…

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Pair of senior hires for Finecast

GroupM-owned addressable TV provider Finecast has announced the appointment of Laura Hicks as global head…

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Finecast signs up new addressable TV partners

Addressable TV specialist Finecast has extended its UK TV reach beyond traditional broadcasters on its…