GroupM


Advertising to see double-digit drop as pandemic takes toll

The effect of coronavirus on the advertising industry has been laid bare by a new report which expects a decline of nearly 12% in 2020. According to a report from ad agency GroupM, this reduction is set to be even worse than the 2008 financial crisis. Television will be one of the worst-hit segments, with […]

GroupM appoints Christian Juhl as CEO

WPP, the world’s largest media investment organisation, has hired Christian Juhl as the CEO of its subsidiary GroupM. GroupM is the company’s media-buying operation, and Juhl will assume the role from October 1.  Juhl succeeds Kelly Clark and will be responsible for the vision, strategy and operations of WPP’s media-focused companies. Juhl is currently global […]

GroupM: Global TV ad spend to grow this year and next

Global TV advertising investment will grow this year and next but will lose overall market share due to the rise of digital, according to GroupM’s updated ad investment forecasts. The WPP-owned media investment group predicts that globally TV investment – for TV content on traditional TV devices – will grow 0.4% in 2017 and 2.2% […]

GroupM: generations Y and X will ‘erode TV viewing’ as they age

Growing older no longer increases television viewing time, according to GroupM’s new ‘The State of Video’ report. The WPP-owned advertising media giant calculated that generation Y and generation X will “erode viewing” to the equivalent of about one percentage point a year over the next decade as people in these age groups approach middle age. […]

GroupM downgrades UK TV advertising forecast

Advertising giant GroupM has downgraded its expectations for growth in the UK advertising market this year from the 7% predicted in October last year to 4.1% as a result of a significant drop in TV investment. GroupM still predicts a healthy level of growth in UK advertising for the year, with the overall spend expected […]

GroupM creates new premium content group

Advertising agency group GroupM is pushing further into premium TV production and financing by creating a new globally-focused content company. The WPP-owned GroupM has created Motion Content Group, which is being billed as an investment and rights management firm. Motion’s creation is part of a push “to meet the ever-growing market demand for new economic […]

GroupM: UK advertising to see its eighth year of growth

WPP-owned advertising firm, GroupM, has predicted that UK advertising will see its eighth successive year of growth, despite the short-term effects of the EU referendum. GroupM predicted growth up from 6.3% to 7.2% for 2016, and from 5.8% to 7.2% for 2017 – an increase in spending that takes the industry to an investment of […]

GroupM: TV ads 40% more efficient than other communications

TV advertising was 40% more efficient at driving long-term response in terms of per-pound spend than the next best forms of communication, according to new research. The GroupM study, commissioned by UK TV marketing body Thinkbox, said that outdoor and print were the next-most efficient forms of advertising after TV. Online display was found to […]