Multi-channel streaming firm Future Today has announced a partnership with popular YouTube creator Brat TV to launch a dedicated AVOD channel.
The AVOD channel, available for free on Roku and Fire TV, offers more than 85 hours of original programming at launch with teen influencer-starring programming including Chicken Girls, On The Ropes and Crown Lake.
Since launching in 2017, Brat TV has amassed more than 1.6 billion views on YouTube.
Future Today meanwhile offers content owners a platform to launch streaming channels, and launched its first streaming app on Roku in 2011. During that period, it has grown to operate hundreds of channels with over 110 million app instals.
Chase Logan, director and head of postproduction at Brat TV, said: “Future Today provides a complete suite of streaming technologies and services, from video management to advertising and monetization solutions, promotion and much more. They are the perfect partner to help us scale our business, reach new audiences and expand our distribution across CTV platforms. With their support, we’re able to deliver the beloved content our fans crave on the most engaging video platforms – TV.”
Vikrant Mathur, Co-Founder and CEO of Future Today, said: “The brand-safe content and popularity with teenage audiences makes the Brat TV titles very attractive to our advertiser audiences and popular big-brand distribution platforms. We are very happy to be selected to help expand Brat TVs reach. They are the perfect complement to our existing lineup of kids and family programming.”