Malaysian telco Astro has announced the integration of Netflix into its Astro TV set-top box.
The app joins a growing portfolio of streaming service available on Astro including Disney+ Hotstar, HBO GO, iQIYI and TVBAnywhere+.
To complement the launch, Astro has also launched a number of new packages. These include the Primary pack, Entertainment, Sports, Movies, Entertainment Plus, Premium 1, 2, 3 and Platinum. The Entertainment Plus pack, Premium 2, 3, and Platinum all include Netflix. Astro is offering new broadband customers three months complimentary access to Netflix.
Euan Smith, Chief Executive Officer of Pay-TV and Group COO, Astro said: “Listening closely to our customers, we are reimagining the entire Astro experience to suit their needs, providing more choice, more outstanding content, more control & more value. We are delighted to be partnering with Netflix to bring their great content slate through Astro as part of a one-stop entertainment centre. Simplicity has become a core pillar for us in recent times, driving us to transform the Astro experience into a holistic easy-to-use, go-to platform, making our customers’ entertainment seamless.”
Tony Zameczkowski, Vice President for Business Development, APAC, Netflix, said, “We’re thrilled to bring an elevated multi-device entertainment experience to more Malaysians. At Netflix, our goal is to offer the best-in-class entertainment to our members, and we’re thrilled that through this partnership with Astro, more Malaysians will be able to experience and enjoy our entire catalogue – whether it be Hollywood blockbusters like Red Notice, Spanish series like Money Heist, Korean content the likes of Squid Game, which is a huge favourite among fans in Malaysia”.
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