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Eleven Sports boosts new global streaming platform with Extreme E rights deals

Eleven Sports has agreed a multi-territory rights deal with off-road electric race series Extreme E.

The deal will see the ongoing race series broadcast on the new global streaming platform ElevenSports.com in over 140 countries and on Eleven Sports Belgium. Coverage will be available in English, French, Flemish and German.

Ali Russell, Chief Marketing Officer at Extreme E said: “We are delighted to have extended Extreme E’s viewing reach globally with Eleven Sports. Our opening races have delighted audiences around the world with the thrilling new race format and high drama. We have proven that Extreme E’s sport for purpose is not only a must see for fans, but it also marks a new era of racing that highlights the benefits of electrification whilst at the same time shining the spotlight on the climate crisis with the storytelling around the championship.”

Guillaume Collard, ELEVEN Belgium & Luxembourg Managing Director and Group Chief Rights Acquisition Officer, added: “Extreme E is already proving itself to be a hugely exciting competition, with a vital climate change message at the heart of the race. We’re delighted to be bringing the competition to our audience in Belgium and Luxembourg as well as using our transformational digital platform elevensports.com to provide passionate motor sport fans in over 140 markets with the opportunity to enjoy all the action from the Extreme E championship.”