Greek commercial broadcaster Antenna TV has secured rights to the FIFA World Cup 2022 following a tender process.
Antenna TV will provide daily free-to-air coverage of the tournament, with at least 32 matches, including the opening match, quarter-finals, semi-finals and final, to be shown via its primary channel, Ant1TV. All 64 matches of the 2022 tournament will be available live via Antenna’s platforms.
FIFA’s Director of media rights and content services, Jean-Christophe Petit, said, “We are pleased to welcome a new partner for the FIFA World Cup 2022 rights in Greece. Antenna TV will offer extensive coverage of the event on its linear and digital platforms, ensuring that this unique FIFA World Cup is unforgettable for all Greek fans.”
Through the sale of media rights for its tournaments, FIFA generates income which is essential to support and develop football around the world, for instance through the FIFA Forward Development Programme.
Stella Litou, general manager of television, Antenna Group, said: “Securing the exclusive media rights to the biggest football tournament in the world proves, once again, Antenna’s position as the Greek broadcast market leader. Televising the FIFA World Cup 2022 supports the vision of Antenna Group chairman, Theodore Kyriakou, to provide content of the highest quality for our viewers, across all our media assets and platforms. We are delighted to be the first private TV channel in Greece to broadcast this, the most important football event in the world, giving our viewers the chance to enjoy, free to air, the greatest moments from football’s biggest stars, on sport’s biggest stage.”
The pros and cons of FAST digitaltveurope.com/comment/the-pr…
20 June 2021 @ 13:38:00 UTC